A4 für Copyshop GB.indd - Bayerische Landesbank

Outlook
The objectives for 2005 are, firstly, a significant expansion of client-driven business,
to be achieved by exploiting existing customer potential, and, secondly, the acquisition
of new customers and mandates. The focus will be on structured products, interest
rate, energy and commodity derivatives and credit derivatives, as well as the imple-
mentation of capital measures in primary market business.
BayernLB will tackle strong competition in the area of client-driven business by launch-
ing new products onto the market (e.g. structured equity products), adopting the
advisory approaches developed during 2004 (e.g. value research products) and imple-
menting new funding concepts (e.g. ABS). The Bank will continue to exploit cross-sell-
ing potential in a consistent manner, namely by transferring its successful franchise
approach to other customer groups such as savings banks, institutional investors and
real estate customers.
The market development strategies resolved for Asia and North America due to the
transformation of the Global Markets Business Area will continue to be pursued con-
sistently in 2005, as will the harmonisation of technical platforms.
Global Markets Asia will focus more strongly on customers in this region, while accom-
panying its customers in their expansion on the Chinese market. In order to offset
earnings shortfalls following the withdrawal of the guarantee obligation for new liabil-
ities, Global Markets will expand client-driven business (e.g. ABS) in North America.
BayernLB – our company
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