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download .pdf - Park University

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School of BusinessAvailable:B.S.Requirements:B.S. Major:60 hours2.0 gpaThis degree requires aminimum of 120 hours.For additional hoursrequired see page 107.This program is offeredthrough:<strong>Park</strong> Online<strong>Park</strong> Extended Learning(selected campuses)Management/MarketingThis program is designed to provide students an in-depthunderstanding of the various marketing disciplines. Themarketing major will provide students with the skills andknowledge necessary to find jobs in advertising, personal selling,marketing management, international marketing, retailing,marketing research and transportation among other careers. Thecurriculum is designed to cover trends in business and industrywhile considering professional ethics and social responsibility. Anumber of students with this major move to graduate study inmanagement, marketing or other business specialties.Requirements For:B.S. Major – 60 hours, 2.0 gpaBusiness Core..................................................................39 cr.AC 201 Principles of Accounting I........................... 3 cr.AC 202 Principles of Accounting II.......................... 3 cr.CS 140 Introduction to Computers......................... 3 cr.EC 141 Principles of Macroeconomics..................... 3 cr.EC 142 Principles of Microeconomics..................... 3 cr.EC 315 Quantitative Research Methods.................. 3 cr.FI 360 Financial Management................................ 3 cr.IB 315 International Business Perspectives.............. 3 cr.MA 120 Basic Concepts of Statistics......................... 3 cr.MG 260 Business Law I............................................ 3 cr.MG 371 Management and Organizational Behavior. 3 cr.MG 495 Business Policy............................................ 3 cr.MK 351 Principles of Marketing............................... 3 cr.Marketing Requirements.................................................21 cr.MK 385 Consumer Behavior.................................... 3 cr.MK 411 Marketing Management.............................. 3 cr.MK 453 Marketing Research &Information Systems................................... 3 cr.Choose any 4 courses listed below: MK 369, MK 380,MK 386, MK 389, MK 395, MK 401, MK 455,MK 463, MK 491, AR 218, AR 318, LG 312TOTAL..................................................... 60 cr.204

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