2007-08 Adopted Plan - Wake County Public School System

Wake County Public School System Strategic Improvement Plan 2006-2009COMMUNICATIONS DIVISIONWCPSS Mission: The Wake County Public School System will educateeach student to be responsible and productive citizens who can effectivelymanage future challenges.Superintendent’s Mission: To create and maintain systems with sufficient resources for establishing a collaborative, inclusive and trustingenvironment for all stakeholders and for providing high quality learningexperiences for each student to ensure success in the 21st century.Superintendent’s Vision: A community of caring stakeholders (parents,teachers, administrators, and staff) will successfully work collaborativelywith support from the broader community to ensure that every child educatedin the Wake County Public School System graduates on time, preparedfor the future.IndicatorsDevelop and implement communicationstraining program for school-basedadministrators.Integrate “teaching and learning” focusinto all Communication Department mediachannels in order to raise visibility andhelp shape the perception of our corebusiness.Retain, Recruit, and Train HighQuality EmployeesDesired OutcomesProvide more than 12 separate trainingseminars in the areas of media relations,web development and customer service.Demonstrate support of this strategic pointthrough the system’s website, streamingvideos, The School Connection, internaland external newsletters, media relationsand annual report.Strategic Directive #2DIVISION MISSION:To create and execute communication strategies which advance thegoals of the system; enhance community support and understandingof public education and help achieve system goals.Focus on Teaching and Learning Strategic Directive #1Goal:• Ensure that district leaders have the understanding and capacity tocreate healthy schools and a healthy environment for supporting theretention of high quality employees.Division/Department Goal(s):2.1 To work with the Human Resources Department in enhancing thesystem’s efforts and image as we retain and recruit qualifi ed employees.Goals:• Ensure that school improvement planning processes in all schools arerelevant and incorporate continuous improvement practices.• Ensure that central services departments and divisions support teachingand learning appropriately.IndicatorsProvide support to Central Service Administratorsin promoting WCPSS as anemployer of choice.Desired OutcomesRefresh and redesign recruitment DVD,web-based employment applicationprocess, media relations and externalcommunication channels.Division/Department Goal(s):1.1 To use existing media which fosters a better understanding of theSchool Improvement Plan (SIP) process.40