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Web-based Learning Solutions for Communities of Practice

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A Process-Oriented and Technology-Based Model <strong>of</strong> Virtual <strong>Communities</strong> <strong>of</strong> <strong>Practice</strong>s<br />

furthering their ‘practice’ or doing their work<br />

better.”(Allen, Evans, & Ure, 2005).<br />

CoPs typically involved people who where<br />

located in the same vicinity; to overcome the<br />

typical problems <strong>of</strong> the dispersion it is necessary<br />

to take advantage <strong>of</strong> the Internet technologies. As<br />

a consequence, a new typology <strong>of</strong> communities<br />

emerges: the Virtual <strong>Communities</strong> <strong>of</strong> <strong>Practice</strong>s<br />

(VCoPs). A VCoPs can be seen as a distributed<br />

community <strong>of</strong> practice, which refers to a group<br />

<strong>of</strong> geographically distributed individuals who are<br />

in<strong>for</strong>mally bound together by shared expertise and<br />

shared interests or work. Such individuals depend<br />

on in<strong>for</strong>mation and communication technologies<br />

to connect to each other (Daniel, Schwier, & Mc-<br />

Calla, 2003).<br />

Moreover, when adding “virtuality” to the<br />

concept <strong>of</strong> CoPs we mean, following the Cohen<br />

and Prusak’s definition (Cohen & Prusak, 2001),<br />

any work carried out over a distance <strong>of</strong> time<br />

and space, usually with the aid <strong>of</strong> electronic<br />

communication. Indeed, VCoPs are fostered<br />

by a blend <strong>of</strong> hardware and s<strong>of</strong>tware that allow<br />

people to communicate easily, immediately,<br />

universally, and inexpensively. But, virtuality<br />

represents a great challenge <strong>for</strong> the knowledge<br />

creation processes, because technology can not<br />

completely substitute face-to-face interactions. In<br />

this sense virtual communities will supplement,<br />

not supplant, traditional communities. Another<br />

meaningful way to con<br />

Be<strong>for</strong>e presenting the model <strong>of</strong> VCoPs that<br />

we propose in this work, we will discuss about<br />

some rising approaches in teaching and learning<br />

methodologies in Business Schools, by also<br />

providing a set <strong>of</strong> conditions which are common<br />

in the context <strong>of</strong> Business Schools and that we<br />

think they can be applied also in VCoPs.<br />

Emerging Approaches in <strong>Learning</strong><br />

Methodologies in Business Schools<br />

Emerging trends in teaching and learning approach<br />

in Business Schools sustain that learning<br />

occurs in in<strong>for</strong>mal exchanges and is largely <strong>based</strong><br />

on constructivism paradigms (Kowch & Schwier,<br />

1997). Constructivism paradigm provides a new<br />

way <strong>of</strong> looking the learning process, because it<br />

asserts that learners construct knowledge as they<br />

interact with the world, strive to make sense <strong>of</strong><br />

their experiences, and seek meaning. The teacher’s<br />

centered approach is substituted by the learner<br />

centered approach in which individuals are<br />

engaged in developing knowledge and cognitive<br />

models through a process <strong>of</strong> co-participation with<br />

others members in a shared learning community<br />

acting on a geographically dispersed basis. Learners<br />

become builders <strong>of</strong> facts in constructing contents<br />

<strong>of</strong> knowledge, rather than passive recipients<br />

<strong>of</strong> knowledge from the instructor. Consequently,<br />

learners should be engaged in active, constructive,<br />

authentic and cooperative learning (Jonassen,<br />

Davidson, Collins, Campbell, & Hag, 1995).<br />

Constructivists (Duffy & Jonassen, 1992,<br />

Barrows & Tamblyn, 1980) believe that the following<br />

four conditions must be met <strong>for</strong> learning<br />

to occur in Business Schools. We affirm that these<br />

conditions are met in VCoPs:<br />

• <strong>Learning</strong> must be embedded in complex,<br />

realistic, and relevant environments increasing<br />

the interaction among learners.<br />

The National Research Council emphasizes<br />

the importance <strong>of</strong> community in learning<br />

environments and upholds that learning<br />

environments should be a combination<br />

<strong>of</strong> learner-centered, knowledge-centered,<br />

assessment-centered, and community-centered<br />

environments (Brans<strong>for</strong>d, Brown, &<br />

Cocking, 1999). VCoPs provide opportunities<br />

<strong>for</strong> learners and researchers to interact<br />

with others, engaging learners in learning<br />

activities with peers. VCoPs members<br />

generate an increased in<strong>for</strong>mation flow<br />

and new ideas through interaction. These<br />

methods include: asking and answering<br />

questions, chatting with experts, problem<br />

solving, resource and in<strong>for</strong>mation sharing,<br />

251

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