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Web-based Learning Solutions for Communities of Practice

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Using Storytelling as the Pedagogical Model <strong>for</strong> <strong>Web</strong>-Based <strong>Learning</strong><br />

narrative <strong>for</strong>m is that we can reconstruct our experiences<br />

as new narratives in new contexts, and<br />

derive new meanings from them.<br />

Storytelling is such a powerful means <strong>of</strong> communication<br />

because it can fulfill a basic need<br />

<strong>of</strong> all human beings, i.e. to have their emotions<br />

engaged and moved. As a corollary, only stories<br />

that can engage and move human emotions can<br />

succeed (Sharda, 2005).<br />

Need <strong>for</strong> a New Pedagogy<br />

A new pedagogy is required because the traditional<br />

pedagogy has proven to be ineffective at many<br />

levels. We are social beings and have learnt a lot<br />

from social interactions; however, the lecture<br />

oriented pedagogy does not recognize this fully.<br />

Wenger (1991) poses the rhetorical question:<br />

Why is it then that we always think <strong>of</strong> learning<br />

in individualistic terms <strong>of</strong> acquisition <strong>of</strong> in<strong>for</strong>mation?<br />

We associate it with lecturing teachers,<br />

with orderly classrooms, with didactic training<br />

sessions, or with lonely evenings <strong>of</strong> homework.<br />

We think <strong>of</strong> individual capabilities judged in<br />

standardized terms <strong>of</strong> intelligence. And we think<br />

<strong>of</strong> books, assuming that in<strong>for</strong>mation exists on<br />

paper or in words, there to be acquired by individual<br />

minds?<br />

We need to move away from such purely classroom<br />

and lecture oriented pedagogy and device<br />

a new pedagogical model. This new pedagogy<br />

has to provide the opportunity to all <strong>for</strong> learning<br />

on-demand, i.e. free from stringent time and<br />

location constraints. Some <strong>of</strong> the challenges that<br />

predicate the need <strong>for</strong> this new pedagogy included<br />

the following.<br />

Most industries need to tackle increased competition<br />

in the modern globalised economy. Moreover,<br />

today technological advances take place at<br />

an unprecedented rate, and this demands ongoing<br />

retraining <strong>of</strong> staff and management. Developing,<br />

organizing and running <strong>for</strong>mal courses is very<br />

expensive. If the employees have to be sent away<br />

to a training centre at another location, the cost <strong>of</strong><br />

transportation and accommodation, and the loss<br />

incurred due to their absence adds to excessive<br />

cost <strong>for</strong> retraining.<br />

Increased competition in the industry also requires<br />

that employees become more creative and<br />

innovative. In today’s business world, a company<br />

can gain competitive advantage over its rivals<br />

mainly by creating new innovative products, and<br />

by marketing these with innovative campaigns.<br />

Creativity and innovation require the ability to<br />

make connections between different domains <strong>of</strong><br />

knowledge and experience (Stevens, 2007). And<br />

<strong>of</strong>ten, as we hear someone else’s experience,<br />

we connect it with our problems and get new<br />

insights <strong>for</strong> solving the problem in some innovative<br />

manner.<br />

These days no one has a job <strong>for</strong> life with one<br />

company, or in just one area <strong>of</strong> expertise. This<br />

demands that we all become lifelong learners.<br />

How should this lifelong learning take place,<br />

and be available when we want it and where we<br />

can af<strong>for</strong>d to access it? How can we learn about<br />

the latest technology when the traditional teachers<br />

have not yet had the opportunity to learn it<br />

themselves, let alone create good course to teach<br />

the same?<br />

Such questions have led to the development<br />

<strong>of</strong> communities <strong>of</strong> practice, i.e. groups <strong>for</strong>med to<br />

share knowledge and practical experiences in a<br />

specific domain <strong>of</strong> business or personal life.<br />

<strong>Communities</strong> <strong>of</strong> <strong>Practice</strong> (CoP)<br />

Even though the term <strong>Communities</strong> <strong>of</strong> <strong>Practice</strong><br />

is a recent coinage, the idea is as old as humanity.<br />

In fact, it predates the development <strong>of</strong> <strong>for</strong>mal<br />

models <strong>of</strong> learning. Even in the modern world<br />

people have been using in<strong>for</strong>mal communities<br />

<strong>of</strong> practice <strong>for</strong> sharing problems and devising<br />

solutions: around the cooler, in the dining hall,<br />

and over a cup <strong>of</strong> c<strong>of</strong>fee.<br />

Nickolas (2003) defines two types <strong>of</strong> CoPs:<br />

Self-Organizing and Sponsored. Self-organizing<br />

CoPs are started by a group <strong>of</strong> members inter-<br />

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