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Web-based Learning Solutions for Communities of Practice

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A Process-Oriented and Technology-Based Model <strong>of</strong> Virtual <strong>Communities</strong> <strong>of</strong> <strong>Practice</strong>s<br />

• an ad hoc developed s<strong>of</strong>tware layer, integrated<br />

in the overall architecture, ensuring<br />

the delivery <strong>of</strong> learning curricula according<br />

to the Problem Based <strong>Learning</strong> (PBL)<br />

methodology.<br />

• a cross-disciplinary competence taxonomy<br />

integrated to the KM taxonomy and organized<br />

around the Business Management,<br />

Technology Management and Internet Business<br />

Management domains;<br />

• an integrated Knowledge Base made up <strong>of</strong><br />

multimedia learning objects (compliant to<br />

the SCORM standard), external knowledge<br />

resources (i.e. web links) and knowledge<br />

objects extracted from the knowledge management<br />

repository;<br />

• a recommendation system that suggests<br />

PBL curricula according to the knowledge<br />

workers’ competence pr<strong>of</strong>ile, interests and<br />

skill gaps;<br />

• a search engine that supports both taxonomy<strong>based</strong><br />

and problem-oriented searches.<br />

PRELIMINARY RESULTS AND<br />

DISCUSSION<br />

VCoPs enable an efficient and effective process <strong>of</strong><br />

Knowledge creation through the sharing <strong>of</strong> knowledge<br />

with a wide range <strong>of</strong> members and enhance a<br />

learner centered approach to management education<br />

which is widely recognized in the literature as<br />

essential <strong>for</strong> action learning. The “Virtual eBMS”<br />

community model supports the interconnectivity<br />

allowing access <strong>of</strong> different cultural environment,<br />

provide linkages to reference materials, resource<br />

people on a global scale, provide feedback from<br />

staff, learners, alumni, experts and industry<br />

partners, improving responsiveness by monitoring<br />

and incorporating lessons learned from the<br />

experiences <strong>of</strong> colleagues, student evaluations,<br />

and corporate or other constituent input.<br />

In seven years <strong>of</strong> experimentation <strong>of</strong> the<br />

“Virtual eBMS” community, almost 100 young<br />

talented people have been selected between 350<br />

applicants in 7 Master editions, since 1999. 29%<br />

<strong>of</strong> Master students participated to the community,<br />

coming from Morocco (80%), Albania (6%), Libya<br />

(1%), Palestine (5%), Jordan (7%) and Spain (1%).<br />

More than 450 mentors, and speakers mostly coming<br />

from Europe, North-America, and Japan, and<br />

testimonials have been involved in learning activities,<br />

advanced seminars and Summer Schools<br />

and remained in contact through the community.<br />

Daily, about 40 researcher and 60 students share<br />

knowledge within the community. All these<br />

people (Human capital) contributed to aliment<br />

and sustain the “Virtual eBMS” community.<br />

The people belonging to the “Virtual eBMS”<br />

community have also contributed to develop the<br />

eBMS structural capital – what is usually defined<br />

as s<strong>of</strong>tware, processes, patents, organization’s<br />

brand and values, in<strong>for</strong>mation system, databases,<br />

research projects – as a result <strong>of</strong> a complex activity<br />

in carrying out several projects awarded on<br />

competitive base. These act at the same time as<br />

enabling factors (since structural capital is generated<br />

<strong>for</strong> matching projects’ requirements) and as<br />

catalysts <strong>of</strong> the learning-in-action environment<br />

<strong>of</strong> the School. The projects’ development, then,<br />

rein<strong>for</strong>ces the dynamics <strong>of</strong> interactive learning<br />

which constitute the core mission <strong>of</strong> the eBMS.<br />

The social capital <strong>of</strong> eBMS is <strong>based</strong> on trust and<br />

commitment <strong>of</strong> the strong partnership worldwide<br />

contributing to aliment the eBMS education and<br />

research activities.<br />

We would like to conclude this paper by describing<br />

the primary benefits the people receive<br />

participating in the “Virtual eBMS” community.<br />

In a series <strong>of</strong> questions, we asked members <strong>of</strong><br />

the Community to explain the main benefits;<br />

almost everyone responded in terms <strong>of</strong> value<br />

created by the community. Table 4 presents the<br />

results <strong>of</strong> the responses (Nature <strong>of</strong> value added)<br />

with the attributes that create value. We think<br />

that these results can be generalized to the other<br />

“Virtual Community” within Higher Education<br />

Environment.<br />

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