annexures - Indian Institute of Technology Roorkee

Chapter - 13 Public Participation & Public Awareness and Stake Holders Consultationk) Motivate the office bearers of trade unions and other professional organisationslike teachers and students associated to win public support for their cause byrendering some fruitful service to the society. While doing so they may give highestpriority to community health promotional measures like river pollution control andconservation of the quality of river water (Action: NGO of reputation).l) Motivate local MLAs and MPs and leaders of political parties to participate activelyin the promotional efforts of community involvement for protecting river againstthe hazards of pollution-an effort, which shall pay them abundantly through thebuilding of positive public opinions. They should also be motivated to form locallevel all party organisations/ forums to promote the measures of river pollutioncontrol. In addition, they should be motivated to take keen interest in the properutilisation of the funds provided for river pollution. In addition, they should bepersuaded to play effective liaison between the government and the people toensure the timely completion of different programmes and activities undertaken bythe Directorate of National River Conservation Programme (Action: NGO having asound background of linkages with the legislative and political leaders).m) Motivate leading persons representing local press and electronic media infact, theyneed to be properly educated and encouraged to be conscious of their socialcommitment and social obligations. They should also be convinced that sociallyconscious media shall always be aptly recognised and enormously rewardedthrough the creation of a sound base of enlightened clientele group which in thelong run will help them through the image building process. Accordingly, the editorsand correspondents of local press, the officers and key functionaries of coverage tothe aspect of river pollution control measures through the active involvement of thepeople (Action: NGOs of repute having a sound organisation infrastructure of publicrelations unit).n) Awaken, educate and encourage the grassroot level functionaries belonging to suchdepartments of state govt. as local bodies like, public health, sewerage, forestry,water supply, public works, electricity, industry, tourism etc. to take special interestin the activities which are directly related to the aspect of river pollution control.They should be particularly motivated to be more conscious of their commitmentand obligation to ensure the purity of river water so that the future of the presentand coming generations of the society and so also the members of their owncommunity is safe-guarded against health hazards. (Action: NGO having thebackground of specialised contribution to the area concerned).o) Organise campaigns to encourage the use of community toilets and discourageopen defecation, especially on open land near river banks.p) In areas where there are sewers, encourage people to connect their houses to thesewer.q) Organise, for different sections, events such as essay, debates, posters, slogan,painting, script etc.86