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e-GOVERNMENT IN FINLAND - ePractice.eu

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423. This example also reveals the higher security standard to which e-government services have been<br />

held, both in Finland and in other OECD countries, in comparison with traditional service channels. This<br />

concern is understandable given the anxieties around online services in general and governments’<br />

particular interest in maintaining citizen trust, but it is also a factor in user take-up of online services,<br />

especially when it adds extra steps to the process. Importantly, none of the interviewees felt that there has<br />

been any question about the F<strong>IN</strong>EID card’s ability to ensure secure transactions<br />

424. For interactive services that could use the F<strong>IN</strong>EID card but do not yet do so, there is reluctance to<br />

adopt it, with most waiting to see whether more citizens purchase the cards. For those that cannot wait, the<br />

tendency is for agencies to “hedge their bets” and offer the F<strong>IN</strong>EID card along with another authentication<br />

option. The MoF, for example, has issued authentication guidelines that allow the use of Internet banking<br />

codes (username and password) to log in for e-government services.<br />

425. Among the expected advantages of a private-sector solution would be user familiarity with the<br />

card and process, a common solution for e-commerce, e-banking and e-government transactions, and an<br />

existing infrastructure. Co-operation with banks and mobile operators is ongoing in order to implement<br />

citizen’s certificate on a bank or mobile platform. With the exception of e-banking, however, e-commerce<br />

in Finland is developing slowly and overall use of e-commerce services in Finland continues to be<br />

relatively weak..<br />

426. IT officials in the Ministry of the Interior do not express any regrets about how the project has<br />

been implemented. They see the problem as being primarily the lack of early collaboration with the private<br />

sector. While this is true, co-ordination within the government for developing services based on the<br />

F<strong>IN</strong>EID card remains a major challenge. It is not clear if the MoI and PRC have learned how to convince<br />

potential partners of the need for authentication services. One MoI official estimated that it would need<br />

another five to ten years to develop the services that make full use of the F<strong>IN</strong>EID card. While this may<br />

have been a good argument for waiting to develop the F<strong>IN</strong>EID card, now that it has been released, a more<br />

aggressive approach to service development seems more appropriate.<br />

427. From a user perspective, citizens may not be aware of the level of uncertainty within the<br />

administration, but the relative lack of concrete and immediately useful services does not, for the moment,<br />

justify the purchase of the F<strong>IN</strong>EID card. In addition, although the cost of certification is free once the card<br />

is purchased, the cost of the card remains a barrier: the smart card readers have not been supplied with<br />

standard computers as expected.. Finally, there have been some issues regarding the compatibility of<br />

different software applications.<br />

428. Another barrier is citizens’ limited awareness of the potential benefits of the F<strong>IN</strong>EID card. The<br />

PRC has continuously provided help and advice to agencies to improve communication on new<br />

applications and services, but citizens lack precise knowledge of what authentication is or how it can<br />

benefit them. Analysing and understanding demand is the first step in developing a market-oriented service<br />

strategy and escape from the current cycle of weak demand reinforced by lack of services. There does not<br />

seem to be, however, a clear strategy on how to involve citizens in the development and marketing of<br />

services.<br />

429. The ambition to provide “universal” authentication services was seriously scaled back when,<br />

upon its introduction, the MoI failed to convince the major municipalities to merge their cards with the<br />

F<strong>IN</strong>EID card. Discussions with KELA, the national social security agency under the authority of the<br />

parliament, did not result in a decisive agreement but led instead to a proposal for a pilot project in which<br />

KELA issued 900 social security cards using the F<strong>IN</strong>EID certification standard.<br />

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