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e-GOVERNMENT IN FINLAND - ePractice.eu

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205. Figure 12 illustrates the customer orientation of the electronic services provided at Stage 1, as<br />

reported by respondents to the OECD survey.<br />

100%<br />

90%<br />

80%<br />

70%<br />

60%<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

0%<br />

Source: OECD<br />

Figure 4.3. Customer orientation of Stage 1 electronic services, 2002<br />

Stage 1 e-services to citizens Stage 1 e-services to businesses Stage 1 e-services to others<br />

Provided Planned<br />

206. At Stage 1, citizens were clearly the group most targeted by respondents. Almost all reported<br />

providing Stage 1 electronic services to citizens, about two-thirds reported providing services to businesses<br />

and less than half reported providing services to “others” (e.g. other public organisations, civil society<br />

organisations, etc.).<br />

207. One reason why respondents were more likely to provide Stage 1 electronic services to citizens<br />

than to businesses seems to be that all ministries and agencies are oriented towards serving citizens by<br />

ensuring that they have access to basic information on their services . The early development of electronic<br />

services can, in fact, be attributed in part to organisations’ need to promote their services by better<br />

informing the public.<br />

208. Those reporting that their largest demand for electronic services came from businesses, however,<br />

seem to have a broader customer orientation than those reporting that their largest demand came from<br />

citizens. While the former group of respondents reported delivering as many electronic services to<br />

businesses as to citizens, only 29% of the latter reported providing services to both citizens and businesses.<br />

209. Organisations facing the largest demand from enterprises seem to have a customer-oriented<br />

service approach that extends to both citizens and business. Reasons for this may be two-fold. On the<br />

supply side, agencies and ministries with a knowledge of market functioning and rules have an advantage<br />

in terms of the capacity to fulfil different types of demand. On the demand side, businesses may have a<br />

natural tendency to require better services since they have an immediate financial incentive to find more<br />

efficient ways of working with government.<br />

77

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