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e-GOVERNMENT IN FINLAND - ePractice.eu

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Key Points - 60<br />

x The citizen citizen portal invested in up-front piloting, consultation and evaluation to<br />

ascertain the needs of end users (citizens and businesses) and the civil servants who<br />

provide content and services. This planning resulted in a clear statement of objectives for<br />

guiding the implementation of successive versions<br />

x The portal has been extensively marketed via television, radio channels, magazine<br />

advertisements, Web advertisements, articles, presentations, brochures, bookmarks to<br />

libraries and schools. The great increase in the number of users, as well as user feedback<br />

from questionnaires, clearly underlines the success of the portal<br />

x In autumn 2002, a survey of citizens and authorities was conducted to assess the<br />

experiences, needs and expectations of actual users. Several ideas for analysis and<br />

evaluation before launching the next version have been raised and will constitute the bulk<br />

of the 2003-04 portal strategy<br />

x While the project’s stated objective is to promote co-operation among service providers,<br />

rather than integration of services, it may want to look at how it can use its position as an<br />

entry point for end users to help facilitate service integration.<br />

x Since the unit managing the portal has few tools to ensure co-operation, future success will<br />

depend on regular consultation with the ministries and agencies and other partners who<br />

provide links and content to ensure that the portal continues to meet their needs. It will<br />

also require maintaining clear responsibilities for content creation and updating of the<br />

information available through the portal.<br />

146

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