PUBLISHING

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GUIDE: HYBRID
PUBLISHING
FOR EACH GENRE
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Enforcing clearly defined style guides for all
contributors can help simplify the process of
hybrid publishing.
Research publications can be converted or adapted to
electronic publishing in a relatively straightforward
manner with document conversion software.
Exhibition catalogues can best be broken up into
micro-publications, thus making them more suitable
for reading on electronic devices. If this is not an
option, then PDF is usually a more better format than
EPUB for such publications.
There is no ‘standard recipe’ for electronic artists’ and
designers’ books. These books can be published in
a wide variety of formats, even as plain-text files or
animated GIFs. More conventional scenarios include
publishing artists’ blogs as ebooks.
PDF files and WordPress blogs are currently the two
most common electronic publication formats for
art and design periodicals. With the emergence of
HTML5 and new distribution platforms, this genre is
in a state of ongoing transition.
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