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LULU CHARACTERISTICS • Lulu is the biggest print-on-demand service which offers publishing free of cost, based on a model of shared profit • Available in six languages: English, French, Spanish, German, Italian and Dutch • Used in 225 countries and territories; 1.8 million publications; 20,000 new publications each month • 1.1 million authors • Mostly for self-publishing • Mostly for publishing books • Lulu also offers an ebook publishing service STRENGTHS • Ability to set your own price • Possible distribution through Amazon, Barnes & Noble, and Apple's iBookstore (ebooks only) • Free ISBN available WEAKNESSES • Prices can vary considerably even for the same publication, particularly due to postal costs • Minimum and maximum number of pages • Only a number of specific print dimensions (width x height) are allowed • Interface and help section are not very user-friendly REVENUE MODEL • Authors/publishers get 80% of the profit of a publication, Lulu gets 20% HOW TO PRINT • Create an account • You will need two PDFs: one for the cover and spine, another for the rest of the book • Choose your format, paper, etc. • You can provide your own ISBN number, or have Lulu assign an ISBN • If you don't have a cover yet, you can use a browser-based editor to design one • Upload the PDFs and publish your work • Choose your preferred methods of distribution 48
MEDIUM CHARACTERISTICS • External party • Text-based • Not for publishing whole books, but e.g. a summary or chapter • Strong connection with social media such as Twitter and Facebook STATISTICS • Medium offers statistics for individual users, including referrers STRENGTHS • New audiences & communities • Easy to use • Designed for reading • Responsive website WEAKNESSES • Third-party website • Suitable for shorter texts only • Login with Twitter or Facebook only REVENUE MODEL • Medium has an editorial staff, getting paid per click • There is no revenue model for individual, external users HOW TO PUBLISH • Create an account and upload text for blog 49
Page 1: FROM PRINT TO EBOOKS A HYBRID PUBLI
Page 4 and 5: COLOPHON AUTHORS DPT Collective, co
Page 6 and 7: 00 CONTENTS 01 INTRODUCTION Industr
Page 8 and 9: 01 INTRO- DUCTION ∞∞ ∞∞ ∞
Page 10 and 11: For art and design publishers, the
Page 12 and 13: WHO IS THIS TOOLKIT WRITTEN FOR You
Page 14 and 15: Rotterdam University of Applied Sci
Page 16 and 17: 02 THE BASICS ∞∞ ∞∞ ∞∞
Page 18 and 19: emphasis’, (rather than ‘italic
Page 20 and 21: POSSIBILITIES OFFERED BY ELECTRONIC
Page 22 and 23: 03 GENRES OF PUBLICATION ∞∞ In
Page 24 and 25: simple and straightforward way. Als
Page 26 and 27: will determine from the start many
Page 28 and 29: (Embedding a Custom Set of Metadata
Page 30 and 31: The publisher may make use of a con
Page 32 and 33: 04 TECHNO- LOGIES FOR ELECTRONIC RE
Page 34 and 35: E-readers E-readers became widely k
Page 36 and 37: ECOLOGIES PLATFORM OPERATING SYSTEM
Page 38 and 39: Aldiko Aldiko is both a storefront
Page 40 and 41: stored online. 8 However it does no
Page 42 and 43: e-readers. Finally, Amazon renamed
Page 44 and 45: 05 DISTRI- BUTION PLATFORMS ∞∞
Page 46 and 47: tions, freemium models, consigment
Page 48 and 49: SCRIBD CHARACTERISTICS • Large co
Page 52 and 53: WORDPRESS CHARACTERISTICS • Exter
Page 54 and 55: Social reading platforms Social rea
Page 56 and 57: PIRATE PLATFORMS: THE PIRATE BAY, L
Page 58 and 59: The most well-known of these is Ubu
Page 60 and 61: 06 GUIDE: HOW TO MAKE A SIMPLE EPUB
Page 62 and 63: For a better understanding of the f
Page 64 and 65: Creating the required files and dir
Page 66 and 67: The ‘metadata’ section contains
Page 68 and 69: DO-IT-YOURSELF EPUB USING INDESIGN
Page 70 and 71: Styles One of the most powerful too
Page 72 and 73: Mapping styles to tags Though InDes
Page 74 and 75: a. Select the ‘EPUB and HTML’ o
Page 76 and 77: 3. Choose Text Anchor from the ‘L
Page 78 and 79: Tables of contents Ebooks have two
Page 80 and 81: Metadata Metadata is information ab
Page 82 and 83: Checklist and export options Before
Page 84 and 85: DO-IT-YOURSELF EPUB USING PANDOC Pa
Page 86 and 87: 8. Open the EPUB from the folder, o
Page 88 and 89: Enhancement utilities: Adobe Digita
Page 90 and 91: 07 TOWARDS A HYBRID WORKFLOW BASED
Page 92 and 93: TRADITIONAL WORKFLOW text IMPORT .i
Page 94 and 95: finalize the publication. 1 The mos
Page 96 and 97: document. A graphic designer can qu
Page 98 and 99: Cleaning up Markdown Since Markdown
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1. Excellent software support. Ther
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Document conversion programs ∞∞
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08 GUIDE: HYBRID PUBLISHING FOR EAC
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When it comes to choosing a publica
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RESEARCH PUBLICATION .md .md .md im
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CATALOGUE PUBLICATION image image p
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∞∞ ∞∞ ∞∞ ∞∞ ∞∞
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ARTISTS’ / DESIGNERS’ BOOK .mov
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∞∞ ∞∞ ∞∞ ∞∞ ∞∞
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ART/DESIGN PERIODICAL WEBSITE HTML
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09 FUTUROLOGY ∞∞ ∞∞ ∞∞
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of a convergence between these two
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libraries could be the next on the
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10 SOFTWARE CATALOGUE ∞∞ A cata
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Make The GNU Make program helps to
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11 GLOSSARY 128
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AZW Presumably an acronym for ‘Am
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Database An organized, structured c
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Graphical User Interface (GUI) Soft
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L LaTeX A document markup language
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fields other than software developm
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scripting. A related concept is cli
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142 PARTICIPATING PARTNERS
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