PUBLISHING
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0419-HVA_DPT_from_print_to_ebooks_OS_RGB_aanp_lr_totaal
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Print-based workflow: The magazine is designed and put together<br />
as a print publication, using desktop publishing software such as In-<br />
Design, and exported as a printable PDF. This PDF is then optimized<br />
for reading and/or downloading on the web, meaning that the file is<br />
often smaller and the publication is distributed on different platforms<br />
which allow for online PDF reading, such as Issuu and Scribd.<br />
This provides a low-cost solution with a traditional revenue model<br />
(in-app purchase). We will not cover this field in detail here, as it is<br />
highly unstable and specific to certain countries and geographic<br />
regions. For large-scale periodicals, companies such as WoodWing<br />
offer (expensive) content management systems made for hybrid<br />
print/electronic publishing of magazines based on standard Adobe<br />
software and the PDF file format.<br />
HTML5-based workflow: In the Netherlands and, thanks to a strategic<br />
investment by The New York Times, elsewhere in the world,<br />
the Dutch electronic news platform Blendle is currently gaining<br />
ground as an ‘iTunes for newspapers and magazines’. It serves as an<br />
electronic newsstand where readers can purchase access to whole<br />
issues or single articles of all major newspapers and magazines<br />
available in their country, and is run as an open, publisher-neutral<br />
platform. It remains to be seen whether this model will provide a<br />
viable solution for smaller publishers or for selling (articles from)<br />
art periodicals. At the moment, it is too early to offer any practical<br />
recommendations on this subject. Currently, only small numbers of<br />
readers in the field of arts, design and culture are likely to be users of<br />
apps such as Blendle.<br />
Web-based workflow: The magazine is a self-published website.<br />
There are many ways of building websites, but the easiest Open<br />
Source, free solution is to use a content management system like<br />
WordPress with a custom design template for your own publication.<br />
This allows you to have a responsive design that adapts to all<br />
available reading devices. An additional technical benefit is that this<br />
workflow allows you to have a structured database of everything<br />
ever published on the site, which is easy to use as a basis for exporting<br />
to custom publications such as downloadable ebooks, InDesign<br />
layout for print yearbooks, PDFs, a tablet app, etc.<br />
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