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tions, freemium models, consigment fees, shared revenue on sales, etc.<br />

It is important to remember that publishers who make use of an online reading<br />

platform are effectively dependent on the platform provider. If the platform<br />

changes its technology or terms of service, or simply goes out of business,<br />

the publisher has no recourse, except possibly to find another platform.<br />

On the other hand, ebook stores which offer downloadable files provide the<br />

publisher with much more control and freedom in this respect.<br />

The following is an overview of the main characteristics, statistics, strengths<br />

and weaknesses, revenue models and publishing guidelines for three major<br />

online reading platforms (Issuu, 5 Scribd 6 and Internet Archive 7 ) as well as two<br />

third-party blogs (Medium 8 and WordPress 9 ).<br />

5 Issuu, http://www.issuu.com.<br />

6 Scribd, http://www.scribd.com.<br />

7 Internet Archive, https://www.archive.org.<br />

8 Medium, https://medium.com.<br />

9 WordPress, https://www.archive.org.<br />

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