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03<br />

GENRES OF<br />

PUBLICATION<br />

∞∞<br />

In art and design publishing, the<br />

most common genres are: research<br />

publications, art/design catalogues,<br />

artists’/designers’ books, and art/design<br />

periodicals.<br />

∞∞<br />

The opportunities and challenges of<br />

electronic publishing are different for<br />

each genre.<br />

∞∞<br />

Common opportunities include searchability,<br />

ease of access and distribution,<br />

and modularization of content; common<br />

difficulties include layout consistency,<br />

page numbering and referencing, and<br />

large file sizes.<br />

<br />

∞∞<br />

There are 3 ways of creating hybrid books:<br />

- One-to-one, where the book is one single<br />

product published in different media.<br />

- One-to-many, where the book has different<br />

appearances in different media.<br />

- One-to-database, where the book is<br />

based on the content of a database<br />

which can be used in a number of ways.<br />

20

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