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05 DISTRI- BUTION PLATFORMS ∞∞ ∞∞ ∞∞ Electronic book distribution currently takes place through ebook stores, online reading platforms, social reading platforms, print-on-demand and self-publishing services, pirate download platforms and artists’ ebook projects. These platforms differ in their scope of content, their business strategies and the reading technologies they support. The choice of one or more distribution platforms therefore also determines design choices for an ebook. 42
EBOOK STORES There are many channels for the distribution of ebooks. Surprisingly, traditional retailers generally play no more than a marginal role in selling electronic publications. A notable exception is Barnes & Noble with its range of NOOK devices and dedicated ebook store. Major players in the field include Amazon, Apple, Google, Barnes & Noble and Kobo. These ebook stores typically charge a percentage for each publication sold, usually no less than 30% of the retail price. 1,2 With the exception of Google, most of the major retailers sell their ebooks in a way that is closely integrated with their own branded e-reader hardware (Kindle, iPad, NOOK, etc.). For example, publications purchased on Amazon’s Kindle are immediately downloaded to the device, rather than having to connect the device to a computer and then transfer the downloaded purchases manually. Each retailer requires publishers to upload files in a specific format or formats. Apple for example only supports EPUB or publications made using iBooks Author, and doesn’t allow PDFs. 3 Amazon with its Kindle Direct Publishing program supports a broader range of formats, including AZW, EPUB, PDF and even Microsoft Word documents. 4 ONLINE READING PLATFORMS Online reading platforms are browser-based platforms for reading electronic publications. Publications can be presented in a variety of formats. The choice of online platform (and thus of publication format) also has consequences for distribution methods and accessibility. Platforms make use of a variety of business and revenue models (generating revenue for the author/publisher as well as for the platform itself) such as subscrip- 1 Apple Launches Subscriptions on the App Store, https://www.apple.com/pr/library/2011/02/15Apple- Launches-Subscriptions-on-the-App-Store.html. 2 Juliette Garside, 'Ebook sales: Amazon tells Hachette to give authors more, charge readers less', The Guardian, 30 July 2014, http://www.theguardian.com/books/2014/jul/30/amazon-hachette-ebook-sales-too-expensive. 3 Authors & Book Publishers: Frequently Asked Questions, https://www.apple.com/itunes/working-itunes/sell-content/books/book-faq.html. 4 Kindle Direct Publishing: Types of Formats, https://kdp.amazon.com/help?topicId=A2GF0UFHIYG9VQ. 43
Page 1: FROM PRINT TO EBOOKS A HYBRID PUBLI
Page 4 and 5: COLOPHON AUTHORS DPT Collective, co
Page 6 and 7: 00 CONTENTS 01 INTRODUCTION Industr
Page 8 and 9: 01 INTRO- DUCTION ∞∞ ∞∞ ∞
Page 10 and 11: For art and design publishers, the
Page 12 and 13: WHO IS THIS TOOLKIT WRITTEN FOR You
Page 14 and 15: Rotterdam University of Applied Sci
Page 16 and 17: 02 THE BASICS ∞∞ ∞∞ ∞∞
Page 18 and 19: emphasis’, (rather than ‘italic
Page 20 and 21: POSSIBILITIES OFFERED BY ELECTRONIC
Page 22 and 23: 03 GENRES OF PUBLICATION ∞∞ In
Page 24 and 25: simple and straightforward way. Als
Page 26 and 27: will determine from the start many
Page 28 and 29: (Embedding a Custom Set of Metadata
Page 30 and 31: The publisher may make use of a con
Page 32 and 33: 04 TECHNO- LOGIES FOR ELECTRONIC RE
Page 34 and 35: E-readers E-readers became widely k
Page 36 and 37: ECOLOGIES PLATFORM OPERATING SYSTEM
Page 38 and 39: Aldiko Aldiko is both a storefront
Page 40 and 41: stored online. 8 However it does no
Page 42 and 43: e-readers. Finally, Amazon renamed
Page 46 and 47: tions, freemium models, consigment
Page 48 and 49: SCRIBD CHARACTERISTICS • Large co
Page 50 and 51: LULU CHARACTERISTICS • Lulu is th
Page 52 and 53: WORDPRESS CHARACTERISTICS • Exter
Page 54 and 55: Social reading platforms Social rea
Page 56 and 57: PIRATE PLATFORMS: THE PIRATE BAY, L
Page 58 and 59: The most well-known of these is Ubu
Page 60 and 61: 06 GUIDE: HOW TO MAKE A SIMPLE EPUB
Page 62 and 63: For a better understanding of the f
Page 64 and 65: Creating the required files and dir
Page 66 and 67: The ‘metadata’ section contains
Page 68 and 69: DO-IT-YOURSELF EPUB USING INDESIGN
Page 70 and 71: Styles One of the most powerful too
Page 72 and 73: Mapping styles to tags Though InDes
Page 74 and 75: a. Select the ‘EPUB and HTML’ o
Page 76 and 77: 3. Choose Text Anchor from the ‘L
Page 78 and 79: Tables of contents Ebooks have two
Page 80 and 81: Metadata Metadata is information ab
Page 82 and 83: Checklist and export options Before
Page 84 and 85: DO-IT-YOURSELF EPUB USING PANDOC Pa
Page 86 and 87: 8. Open the EPUB from the folder, o
Page 88 and 89: Enhancement utilities: Adobe Digita
Page 90 and 91: 07 TOWARDS A HYBRID WORKFLOW BASED
Page 92 and 93: TRADITIONAL WORKFLOW text IMPORT .i
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finalize the publication. 1 The mos
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document. A graphic designer can qu
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Cleaning up Markdown Since Markdown
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1. Excellent software support. Ther
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Document conversion programs ∞∞
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08 GUIDE: HYBRID PUBLISHING FOR EAC
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When it comes to choosing a publica
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RESEARCH PUBLICATION .md .md .md im
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CATALOGUE PUBLICATION image image p
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∞∞ ∞∞ ∞∞ ∞∞ ∞∞
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ARTISTS’ / DESIGNERS’ BOOK .mov
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∞∞ ∞∞ ∞∞ ∞∞ ∞∞
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ART/DESIGN PERIODICAL WEBSITE HTML
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09 FUTUROLOGY ∞∞ ∞∞ ∞∞
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of a convergence between these two
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libraries could be the next on the
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10 SOFTWARE CATALOGUE ∞∞ A cata
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Make The GNU Make program helps to
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11 GLOSSARY 128
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AZW Presumably an acronym for ‘Am
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Database An organized, structured c
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Graphical User Interface (GUI) Soft
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L LaTeX A document markup language
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fields other than software developm
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scripting. A related concept is cli
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142 PARTICIPATING PARTNERS
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