PUBLISHING

∞∞
∞∞
∞∞
∞∞
publication media are easier to maintain.
Easy extraction of output derived from the book itself, such as abstracts,
video book trailers, newsletters, or personalized electronic
publications.
Easier extraction of parts of a publication which can then be published
separately.
Independence from any particular software program (such as Word
and InDesign).
Long-term archivability.
Style guide
A new workflow will require taking a number of measures in order to ensure
suitable source documents for publication. First of all, it is necessary to
communicate the details of the workflow to all contributors (authors, editors,
designers) involved in the publishing process. Publication style guides must be
adjusted accordingly and must specify:
∞∞
∞∞
∞∞
∞∞
The file format to be submitted by contributors (for example: Markdown
or .docx).
If the file format is .docx, contributors should be required to use
predefined paragraph and character styles for all formatting (such
as ‘Heading 1’, ‘Heading 2’, ‘Quote’, etc.), and to absolutely avoid any
direct text formatting other than italic or bold. Microsoft provides a
useful introduction on this subject.
Image style and format: only high-resolution images that are suitable
for print but can also be downsized to lower resolutions for
electronic publication.
Metadata to be provided by the contributors such as keywords, contact
information, abstract, biography.
There may also be different editorial criteria for the content in a hybrid
workflow:
∞∞
∞∞
Different style of writing: ‘writing for the web’ vs. ‘writing for print’.
The inclusion of interactive material, audio and video, as well as
additional or other images for print.
∞∞
Metadata to be added by the editor/publisher. (Style Guide for
Hybrid Publishing)
107