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09 FUTUROLOGY ∞∞ ∞∞ ∞∞ ∞∞ ∞∞ ∞∞ Customization and curation seem to be key concepts in electronic publishing for the future. Traditional e-readers appear to be losing market share, with more and more people reading on their standard mobile devices. Electronic reading and paper publications will in all likelihood continue to coexist. Flat-rate subscriptions to entire catalogues of ebooks will likely become more common, seriously disrupting today’s publishing and library culture. Self-publishing is likely to go on increasing. As a consequence, there will probably be an increased need for editorial selection and content curation. 118
Throughout the 20th century, new art forms and mass media have often been closely interrelated. For example, it is almost impossible to consider Cubist, Dadaist and Pop Art collage outside the context of a mass culture of newspaper publishing. With the advent of electronic publishing, the practices of dissecting, copy-pasting and perpetually reorganizing have become technologically and culturally more complex – as well as more common. In this Toolkit, we have referred to such processes as the ‘modularization’ of electronic publishing. Personalized, individually curated, or ‘collaged’ content can be done both on the side of the producer and of the receiver. Furthermore, users can choose their own combinations of reading technologies. There is no reason to believe that the current diversity of reading software and hardware is going to decrease. Indeed, perhaps it will increase even further – contrary to expectations from only five years ago, when many believed that Apple’s iPad would establish a unified standard for electronic reading devices. Is it possible then to make a few general statements about the future of electronic publishing? We can distinguish some real trends, though of course predictions are always questionable in a field so prone to fashions and hypes. (The End of Ebooks. 20 Visionaries on the Future of Digital Reading) TECHNOLOGY Reading novels and other conventional texts on e-reader devices is already a common practice, and the technology is clearly an industry success. Publishers report ever-increasing sales of ebooks. It is quite possible that someday soon, sales of electronic publications will surpass those of paper publications. 1 At the same time, the market for e-reading devices is increasingly showing signs of saturation. Early mass producers of monochrome e-readers such as Sony have dropped out of this market, so that the further development of these devices is left to smaller companies such as Kobo. This may to a large extent be a result of the popularity of tablets and smartphones. Since smartphones are sold with increasingly large screens, we are already seeing signs 1 Digital sales outstrip bricks and mortar in US, http://www.thebookseller.com/news/digital-sales-outstripbricks-and-mortar-us. 119
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FROM PRINT TO EBOOKS A HYBRID PUBLI
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COLOPHON AUTHORS DPT Collective, co
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00 CONTENTS 01 INTRODUCTION Industr
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01 INTRO- DUCTION ∞∞ ∞∞ ∞
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For art and design publishers, the
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WHO IS THIS TOOLKIT WRITTEN FOR You
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Rotterdam University of Applied Sci
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02 THE BASICS ∞∞ ∞∞ ∞∞
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emphasis’, (rather than ‘italic
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POSSIBILITIES OFFERED BY ELECTRONIC
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03 GENRES OF PUBLICATION ∞∞ In
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simple and straightforward way. Als
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will determine from the start many
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(Embedding a Custom Set of Metadata
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The publisher may make use of a con
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04 TECHNO- LOGIES FOR ELECTRONIC RE
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E-readers E-readers became widely k
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ECOLOGIES PLATFORM OPERATING SYSTEM
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Aldiko Aldiko is both a storefront
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stored online. 8 However it does no
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e-readers. Finally, Amazon renamed
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05 DISTRI- BUTION PLATFORMS ∞∞
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tions, freemium models, consigment
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SCRIBD CHARACTERISTICS • Large co
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LULU CHARACTERISTICS • Lulu is th
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WORDPRESS CHARACTERISTICS • Exter
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Social reading platforms Social rea
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PIRATE PLATFORMS: THE PIRATE BAY, L
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The most well-known of these is Ubu
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06 GUIDE: HOW TO MAKE A SIMPLE EPUB
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For a better understanding of the f
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Creating the required files and dir
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The ‘metadata’ section contains
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DO-IT-YOURSELF EPUB USING INDESIGN
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Page 76 and 77: 3. Choose Text Anchor from the ‘L
Page 78 and 79: Tables of contents Ebooks have two
Page 80 and 81: Metadata Metadata is information ab
Page 82 and 83: Checklist and export options Before
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Page 86 and 87: 8. Open the EPUB from the folder, o
Page 88 and 89: Enhancement utilities: Adobe Digita
Page 90 and 91: 07 TOWARDS A HYBRID WORKFLOW BASED
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Page 94 and 95: finalize the publication. 1 The mos
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Page 98 and 99: Cleaning up Markdown Since Markdown
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Page 102 and 103: Document conversion programs ∞∞
Page 104 and 105: 08 GUIDE: HYBRID PUBLISHING FOR EAC
Page 106 and 107: When it comes to choosing a publica
Page 108 and 109: RESEARCH PUBLICATION .md .md .md im
Page 110 and 111: CATALOGUE PUBLICATION image image p
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Page 114 and 115: ARTISTS’ / DESIGNERS’ BOOK .mov
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Page 118 and 119: ART/DESIGN PERIODICAL WEBSITE HTML
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Page 126 and 127: 10 SOFTWARE CATALOGUE ∞∞ A cata
Page 128 and 129: Make The GNU Make program helps to
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Page 132 and 133: AZW Presumably an acronym for ‘Am
Page 134 and 135: Database An organized, structured c
Page 136 and 137: Graphical User Interface (GUI) Soft
Page 138 and 139: L LaTeX A document markup language
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Page 142 and 143: scripting. A related concept is cli
Page 144: 142 PARTICIPATING PARTNERS
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