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Enhancement utilities: Adobe Digital Publishing Suite, Mag+ These applications usually integrate (as custom plug-ins) with a previously installed Adobe InDesign package and allow designers to add interactive content (media, animations, etc.) to an ebook design. As such these tools are often used to convert print magazines into digital products suitable for sale on platforms such as Apple’s Newsstand. Mag+ for example ‘is based upon an InDesign plugin and made for creating tablet and smartphone apps without the need for programming skills’. 15 Other possibilities For publications which require consistent design and uniform interactivity across devices, a reflowable document will probably not be the best solution. Therefore various publishers have developed their own (mobile) applications, such as The Guardian’s iOS 16 version of its newspaper, the ‘amplified’ ebooks series by Penguin, 17 or the children’s books published by Purple Carrot Books. 18 These solutions offer detailed control over interactivity as well as consistency of design, but at the extra cost of hiring a specialist (or even a team of specialists) to engineer the application. Transferring an EPUB to another device is fairly easy; however, publishing specifically for many platforms is by no means straightforward, due to the relatively closed nature of mobile operating systems. For example, an application designed specifically for the iPhone/iPad iOS Software Development Kit (SDK) will practically require a rewrite from scratch, even in a different programming language, before it can run on the Android platform. Finally, why not simply publish essays, articles or even whole books on a website? The abundance of blogs and other publishing platforms shows that this is indeed a viable form of publishing. Monetizing is less straightforward: most 15 Mag + Mobile Publishing, https://www.magplus.com. 16 Guardian app for iOS and Android, http://www.theguardian.com/global/ng-interactive/2014/may/29/- sp-the-guardian-app-for-ios-and-android. 17 For example: Jack Kerouac's On the Road (A Penguin Books Amplified Edition), July 2, 2011, http:// www.penguin.com/static/pages/features/amplified_editions/on_the_road.php and Ayn Rand's Atlas Shrugged (An NAL Amplified Edition), October 12, 2013, http://www.penguin.com/static/pages/features/ amplified_editions/atlas_shrugged.php. 18 The Prisoner of Carrot Castle, November 19, 2013, https://itunes.apple.com/us/app/the-prisoner-ofcarrot-castle/id499981407?mt=8&ign-mpt=uo%3D4. 86
websites generate income by showing the user advertisements or sponsored articles. Paid membership is also a model used by some websites, such as the Dutch news platform De Correspondent. 19 One of the major downsides is that the content will only be available online, and cannot be easily transferred as a single unit of information the way an EPUB or PDF can. 19 De Correspondent, https://decorrespondent.nl. 87
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FROM PRINT TO EBOOKS A HYBRID PUBLI
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COLOPHON AUTHORS DPT Collective, co
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00 CONTENTS 01 INTRODUCTION Industr
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01 INTRO- DUCTION ∞∞ ∞∞ ∞
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For art and design publishers, the
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WHO IS THIS TOOLKIT WRITTEN FOR You
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Rotterdam University of Applied Sci
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02 THE BASICS ∞∞ ∞∞ ∞∞
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emphasis’, (rather than ‘italic
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POSSIBILITIES OFFERED BY ELECTRONIC
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03 GENRES OF PUBLICATION ∞∞ In
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simple and straightforward way. Als
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will determine from the start many
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(Embedding a Custom Set of Metadata
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The publisher may make use of a con
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04 TECHNO- LOGIES FOR ELECTRONIC RE
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E-readers E-readers became widely k
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ECOLOGIES PLATFORM OPERATING SYSTEM
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Page 42 and 43: e-readers. Finally, Amazon renamed
Page 44 and 45: 05 DISTRI- BUTION PLATFORMS ∞∞
Page 46 and 47: tions, freemium models, consigment
Page 48 and 49: SCRIBD CHARACTERISTICS • Large co
Page 50 and 51: LULU CHARACTERISTICS • Lulu is th
Page 52 and 53: WORDPRESS CHARACTERISTICS • Exter
Page 54 and 55: Social reading platforms Social rea
Page 56 and 57: PIRATE PLATFORMS: THE PIRATE BAY, L
Page 58 and 59: The most well-known of these is Ubu
Page 60 and 61: 06 GUIDE: HOW TO MAKE A SIMPLE EPUB
Page 62 and 63: For a better understanding of the f
Page 64 and 65: Creating the required files and dir
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Page 68 and 69: DO-IT-YOURSELF EPUB USING INDESIGN
Page 70 and 71: Styles One of the most powerful too
Page 72 and 73: Mapping styles to tags Though InDes
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Page 76 and 77: 3. Choose Text Anchor from the ‘L
Page 78 and 79: Tables of contents Ebooks have two
Page 80 and 81: Metadata Metadata is information ab
Page 82 and 83: Checklist and export options Before
Page 84 and 85: DO-IT-YOURSELF EPUB USING PANDOC Pa
Page 86 and 87: 8. Open the EPUB from the folder, o
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Page 94 and 95: finalize the publication. 1 The mos
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Page 98 and 99: Cleaning up Markdown Since Markdown
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Page 104 and 105: 08 GUIDE: HYBRID PUBLISHING FOR EAC
Page 106 and 107: When it comes to choosing a publica
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Page 110 and 111: CATALOGUE PUBLICATION image image p
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Page 114 and 115: ARTISTS’ / DESIGNERS’ BOOK .mov
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Page 118 and 119: ART/DESIGN PERIODICAL WEBSITE HTML
Page 120 and 121: 09 FUTUROLOGY ∞∞ ∞∞ ∞∞
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Page 126 and 127: 10 SOFTWARE CATALOGUE ∞∞ A cata
Page 128 and 129: Make The GNU Make program helps to
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Page 132 and 133: AZW Presumably an acronym for ‘Am
Page 134 and 135: Database An organized, structured c
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L LaTeX A document markup language
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fields other than software developm
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scripting. A related concept is cli
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142 PARTICIPATING PARTNERS
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