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01 INTRO- DUCTION ∞∞ ∞∞ ∞∞ ∞∞ Hybrid print and electronic publishing requires new work methods and workflows. Low-budget, small-edition, visually-oriented publications that are designed in-house will require more significant changes in work methods than big-budget publications for which the ebook design can be outsourced. Interactive multimedia is still difficult to realize in books. Yet there are new opportunities for entirely new publication formats (such as books with customized content and micro-books). This Toolkit focuses on lowbudget, hybrid print and electronic books designed inhouse using standard software and Open Source tools. 6
‘You must change your life’ – borrowing from the philosopher Peter Sloterdijk, this could be the summary of our message to art-oriented and design-oriented publishers, writers, editors and designers who are currently transitioning from traditional book making to electronic publishing or – more typically – hybrid publishing of print and electronic formats. Hybrid publishing will sooner or later confront them with the need to re-think traditional publication formats, editorial and production workflows, and distribution. The changes required may well be greater and more extensive than initially expected! Change will be minor for scientific publishers and large publishers Having said that, there are exceptions. Workflow changes can be also minor for publishers who already do all their editorial work in highly structured digital document formats such as XML or databases; but this is typically only the case in scientific and technology-oriented publishing. Changes may also be minor for larger publishers who can afford outsourcing. Generating an electronic (digital) publication in parallel to a printed publication is then simply a matter of paying an external service provider, such as a document engineering company or a media design agency, to turn a Microsoft Word or Adobe InDesign file into an ebook. This process can be quick if the book is visually simple – such as a novel or a textbook with few illustrations – and economically worthwhile if many ebooks will be sold. Change will be major for small, arts-oriented publishers Since this Toolkit – consisting of this manual and an online software kit 1 – is meant for publishers who publish visually oriented books in mostly smaller print runs, we propose here an alternative to the process mentioned above. Neither a complex internal IT infrastructure, nor costly outsourcing will be viable solutions for these types of publishers. Unfortunately, there is no ‘magic’ software button that will turn a print book design into an electronic publication just like that. Since the two media are so different, each with its own specific editorial and visual design needs, such a button is unlikely to materialize in the future either. Hybrid publishing will ultimately require changes in the way the editorial work is done. The good news is that such change is possible. This Toolkit includes instructions on how to deal with the many issues that arise when making the transition from traditional to hybrid or electronic publishing. 1 Digital Publishing Toolkit, http://networkcultures.org/digitalpublishing/toolkit. 7
Page 1: FROM PRINT TO EBOOKS A HYBRID PUBLI
Page 4 and 5: COLOPHON AUTHORS DPT Collective, co
Page 6 and 7: 00 CONTENTS 01 INTRODUCTION Industr
Page 10 and 11: For art and design publishers, the
Page 12 and 13: WHO IS THIS TOOLKIT WRITTEN FOR You
Page 14 and 15: Rotterdam University of Applied Sci
Page 16 and 17: 02 THE BASICS ∞∞ ∞∞ ∞∞
Page 18 and 19: emphasis’, (rather than ‘italic
Page 20 and 21: POSSIBILITIES OFFERED BY ELECTRONIC
Page 22 and 23: 03 GENRES OF PUBLICATION ∞∞ In
Page 24 and 25: simple and straightforward way. Als
Page 26 and 27: will determine from the start many
Page 28 and 29: (Embedding a Custom Set of Metadata
Page 30 and 31: The publisher may make use of a con
Page 32 and 33: 04 TECHNO- LOGIES FOR ELECTRONIC RE
Page 34 and 35: E-readers E-readers became widely k
Page 36 and 37: ECOLOGIES PLATFORM OPERATING SYSTEM
Page 38 and 39: Aldiko Aldiko is both a storefront
Page 40 and 41: stored online. 8 However it does no
Page 42 and 43: e-readers. Finally, Amazon renamed
Page 44 and 45: 05 DISTRI- BUTION PLATFORMS ∞∞
Page 46 and 47: tions, freemium models, consigment
Page 48 and 49: SCRIBD CHARACTERISTICS • Large co
Page 50 and 51: LULU CHARACTERISTICS • Lulu is th
Page 52 and 53: WORDPRESS CHARACTERISTICS • Exter
Page 54 and 55: Social reading platforms Social rea
Page 56 and 57: PIRATE PLATFORMS: THE PIRATE BAY, L
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The most well-known of these is Ubu
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06 GUIDE: HOW TO MAKE A SIMPLE EPUB
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For a better understanding of the f
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Creating the required files and dir
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The ‘metadata’ section contains
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DO-IT-YOURSELF EPUB USING INDESIGN
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Styles One of the most powerful too
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Mapping styles to tags Though InDes
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a. Select the ‘EPUB and HTML’ o
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3. Choose Text Anchor from the ‘L
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Tables of contents Ebooks have two
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Metadata Metadata is information ab
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Checklist and export options Before
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DO-IT-YOURSELF EPUB USING PANDOC Pa
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8. Open the EPUB from the folder, o
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Enhancement utilities: Adobe Digita
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07 TOWARDS A HYBRID WORKFLOW BASED
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TRADITIONAL WORKFLOW text IMPORT .i
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finalize the publication. 1 The mos
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document. A graphic designer can qu
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Cleaning up Markdown Since Markdown
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1. Excellent software support. Ther
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Document conversion programs ∞∞
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08 GUIDE: HYBRID PUBLISHING FOR EAC
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When it comes to choosing a publica
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RESEARCH PUBLICATION .md .md .md im
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CATALOGUE PUBLICATION image image p
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∞∞ ∞∞ ∞∞ ∞∞ ∞∞
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ARTISTS’ / DESIGNERS’ BOOK .mov
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∞∞ ∞∞ ∞∞ ∞∞ ∞∞
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ART/DESIGN PERIODICAL WEBSITE HTML
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09 FUTUROLOGY ∞∞ ∞∞ ∞∞
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of a convergence between these two
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libraries could be the next on the
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10 SOFTWARE CATALOGUE ∞∞ A cata
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Make The GNU Make program helps to
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11 GLOSSARY 128
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AZW Presumably an acronym for ‘Am
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Database An organized, structured c
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Graphical User Interface (GUI) Soft
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L LaTeX A document markup language
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fields other than software developm
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scripting. A related concept is cli
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142 PARTICIPATING PARTNERS
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