Convergence V34_March-April2016

Retail Indulgence
MCM’s Spring/
Summer 2016
Collection
Munich
Disco Days
Relive the golden disco age with style, glamour, dance, freedom and creativity.
Celebrating four decades of design and
innovation, German luxury purveyor MCM
– established in Munich, 1976 – relives
the disco years with “Munich Disco Days”.
The theme reminisces Munich’s heyday and
its artistic environment that gave rise to
MCM’s brand principles of personal liberty
and artistic expression – a time when the
German city was a centre of culture and
music, as well as a playground for the
very first jetsetters.
For this season, MCM materialises its disco
inspiration with the use of graphic shapes,
bold Technicolor hues, sparkling studded
motifs and trippy polka-dot patterns. There
are also bold and vibrant, shimmering
accessories designed for stylish days and
unending nights – what’s a dress after
all if not complemented with the right
accessories. Yet, the collection also ups
the ante on German luxury with refined
new colourways and sumptuous new
materials. Vibrant jewel tones of beet
pink, cognac, and tile blue are paired
with gleaming metallic shades of gold
and steel – both accented with precious
pops of mint, rose and custard. Building
on its expansive accessory offering, MCM
introduces a range of women’s styles which
include the Marien and the Mitte, and
several utilitarian unisex pieces from the
Transformer and Tumbler series.
Aligned with MCM’s continued legacy of
innovation, luxury and quality, the new
clothing range is a stunning contrast of
colour, style and pattern: warm and cold,
hard and soft, modern and traditional.
Though the collection indulges in
imaginative flights of fashion and fancy,
it still pursues MCM’s longstanding
foundation of craftsmanship and quality.
The strength in this free-spirited range sits
in contrast between high disco glamour
and classic design, in which the pieces
created inject wearers with colour, style
and dynamism. MCM devotees will surely
be ready to jive some moves.
About MCM
Founded in 1976 at the height of Munich’s
cultural renaissance, the German luxury
purveyor embraces both tradition and the
future. Always with an eye towards the
bold, the surprising, and the new, MCM
defines New School Luxury with a deep
drive toward innovation. Revolutionising
classic designs with breakthrough materials
and contemporary aesthetics, MCM
blends an instinctive European look with
the frenetic energy of Asian pop culture.
For the rising generation of digital natives
and millennial dreamers, MCM empowers
a modern lifestyle that is genderless and
ageless, without rules or boundaries.
MCM is currently sold in 365 stores in 35
countries including Munich, Berlin, Zurich,
London, Paris, New York, Hong Kong,
Shanghai, Beijing, Seoul and Tokyo.
*Visit MCM at Level 1, North Zone,
Satellite Building, KLIA.
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