Presentation-Secrets-Of-Steve-Jobs

96 DELIVER THE EXPERIENCE
TABLE 8.3 MORE EXCERPTS FROM JOBS’S 2008
“LET’S ROCK” PRESENTATION
STEVE’S WORDS
”We’re introducing a new feature called Genius.
Genius is pretty cool.”
“What Genius does is automatically allow you to
make playlists from songs in your music library
that go great together, with just one click. It
helps you rediscover music from your own
music library and make great playlists that you
probably wouldn’t think of making any other
way, and it really works well with just one click.”
“So, that’s what Genius is. Here’s what it looks
like. Let’s say you’re listening to a song—in my
case, a Bob Dylan song.”
“There’s a Genius button down here in the
corner. You push that, and voilà—you’ve
made a Genius playlist. In addition, you can
bring up the Genius sidebar that makes
recommendations from the iTunes store of
music you might want to buy.”
“So, how does all this work? Well, we’ve got
the iTunes store in the cloud, and we’ve added
Genius algorithms to it.”
“So, you’ve got your music library. If you turn on
Genius, it’s going to send up information about
your music library to iTunes so we can learn
about your musical tastes. This information is
sent completely anonymously.”
“But it’s not just information from you, because
we are going to combine your information with
the knowledge of millions of iTunes users as well.”
“And so, you’re going to send your information
up, and so are they.”
STEVE’S SLIDES
Genius
Automatically make
playlists from songs
in your library that go
great together—with
just one click
Image of an iTunes
library screen shot with
a song highlighted
Animated circle
appears and surrounds
small Genius logo at
bottom right of screen
Simple cloud line
drawing with Genius
logo inside
Image of iTunes music
library; arrow appears
moving up from iTunes
to cloud
Many images of iTunes
music libraries appear
alongside original
Arrow up from original
image to cloud,
followed by more than
a dozen arrows from
other images