Presentation-Secrets-Of-Steve-Jobs
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72 CREATE THE STORY<br />
to the environment, a love for Apple (Al Gore sits on Apple’s<br />
board), and an engaging presentation style.<br />
Al Gore’s award-winning documentary, An Inconvenient Truth,<br />
is a presentation designed with Apple’s storytelling devices in<br />
mind. Gore gives his audience a reason to listen by establishing<br />
a problem everyone can agree on (critics may differ on the solution,<br />
but the problem is generally accepted).<br />
Gore begins his presentation—his story—by setting the stage<br />
for his argument. In a series of colorful images of Earth taken<br />
from various space missions, he not only gets audiences to appreciate<br />
the beauty of our planet but also introduces the problem.<br />
Gore opens with a famous photograph called “Earthrise,” the<br />
first look at Earth from the moon’s surface. Then Gore reveals<br />
a series of photographs in later years showing signs of global<br />
warming such as melting ice caps, receding shorelines, and<br />
hurricanes. “The ice has a story to tell us,” he says. Gore then<br />
describes the villain in more explicit terms: the burning of fossil<br />
fuels such as coal, gas, and oil has dramatically increased the<br />
amount of carbon dioxide in the earth’s atmosphere, causing<br />
global temperatures to rise.<br />
In one of the most memorable scenes of the documentary,<br />
Gore explains the problem by showing two colored lines (red<br />
and blue) representing levels of carbon dioxide and average temperatures<br />
going back six hundred thousand years. According to<br />
Gore, “When there is more carbon dioxide, the temperature gets<br />
warmer.” He then reveals a slide that shows the graph climbing<br />
to the highest level of carbon dioxide in our planet’s history—<br />
which represents where the level is today. “Now if you’ll bear<br />
with me, I want to really emphasize this next point,” Gore says<br />
as he climbs onto a mechanical lift. He presses a button, and<br />
the lift carries him what appears to be at least five feet. He is<br />
now parallel with the point on the graph representing current<br />
CO 2<br />
emissions. This elicits a small laugh from his audience. It’s<br />
funny but insightful at the same time. “In less than fifty years,”<br />
he goes on to say, “it’s going to continue to go up. When some of<br />
these children who are here are my age, here’s where it’s going<br />
to be.” At this point, Gore presses the button again, and the lift