Presentation-Secrets-Of-Steve-Jobs
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160 DELIVER THE EXPERIENCE<br />
swordsman in Raiders of the Lost Ark, the opening scene of Jaws,<br />
or E.T. asking to phone home. In the same way, <strong>Jobs</strong> creates one<br />
moment that will define the experience.<br />
<strong>Jobs</strong> has changed many things about his presentation style<br />
over the past thirty years, including his wardrobe, slides, and<br />
style. Through it all, one thing has remained consistent—his<br />
love of drama.<br />
DIRECTOR’S NOTES<br />
» Plan a “holy shit” moment. It need not be a breakthrough<br />
announcement. Something as simple as telling<br />
a personal story, revealing some new and unexpected<br />
information, or delivering a demonstration can help<br />
create a memorable moment for your audience. Movie<br />
directors such as <strong>Steve</strong>n Spielberg look for those emotions<br />
that uplift people, make them laugh, or make them<br />
think. People crave beautiful, memorable moments.<br />
Build them into your presentation. The more unexpected,<br />
the better.<br />
» Script the moment. Build up to the big moment before<br />
laying it on your audience. Just as a great novel doesn’t<br />
give away the entire plot on the first page, the drama<br />
should build in your presentation. Did you see the movie<br />
The Sixth Sense, with Bruce Willis? The key scene was at the<br />
end of the movie—one twist that the majority of viewers<br />
didn’t see coming. Think about ways to add the element<br />
of surprise to your presentations. Create at least one<br />
memorable moment that will amaze your audience and<br />
have them talking well after your presentation is over.<br />
» Rehearse the big moment. Do not make the mistake of<br />
creating a memorable experience and having it bomb<br />
because you failed to practice. It must come off crisp,<br />
polished, and effortless. Make sure demos work and<br />
slides appear when they’re supposed to.