Presentation-Secrets-Of-Steve-Jobs

230 NOTES
6. YouTube, “Macworld San Francisco 2000, Steve Jobs Become iCEO of
Apple,” YouTube, January 5, 2000, youtube.com/watch?v=JgHtKFuY3be
(accessed January 30, 2009).
7. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple
.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).
Intermission 2: Schiller Learns from the Best
1. Apple, “Macworld 2009 Keynote Address,” Apple, apple.com/quicktime/
qtv/macworld-san-francisco-2009 (accessed January 30, 2009).
2. Slideshare, “Phil Schiller’s Mac World 2009 Keynote Address,” Slideshare,
slideshare.net/kangaro10a/phil-schillers-mac-world-2009-keynote
-presentation (accessed January 30, 2009).
Scene 14: Master Stage Presence
1. YouTube, “Macworld SF 2003 Part 1,” YouTube, youtube.com/
watch?v=Xac6NWT7EKY (accessed January 30, 2009).
2. Dan Moren, “Stan Sigman Says Sayonara,” Macworld.com, October 12,
2007, http://iphone.macworld.com/2007/10/stan_sigman_says
_sayonara.php (accessed January 30, 2009).
3. Gil Amelio, On the Firing Line: My Five Hundred Days at Apple (New York:
Collins Business, 1999), 199.
4. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple
.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).
5. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/
qtv/mwsf08 (accessed January 30, 2009).
6. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,”
YouTube, youtube.com/watch?v=kN0SVBCJqLs (accessed January 30,
2009).
7. Ibid.
8. Albert Mehrabian, Silent Messages (Stamford, CT: Wadsworth, 1980).
Scene 15: Make It Look Effortless
1. BusinessWeek, “Steve Jobs’s Magic Kingdom,” BusinessWeek cover
story, February 6, 2006, businessweek.com/magazine/content/06_06/
b3970001.htm (accessed January 30, 2009).
2. Mike Evangelist, “Behind the Magic Curtain,” Guardian, for Guardian
.co.uk, January 5, 2006, guardian.co.uk/technology/2006/jan/05/
newmedia.media1 (accessed January 30, 2009).
3. Ibid.
4. Ibid.