Presentation-Secrets-Of-Steve-Jobs

CREATE TWITTER-LIKE HEADLINES 47
presentations, that headline was enough to pique their interest
and give the software a try.
Journalists learn to write headlines on the first day of
J-school. Headlines are what persuade you to read particular
stories in newspapers, magazines, or blogs. Headlines matter. As
individuals become their own copywriters for blogs, presentations,
Twitter posts, and marketing material, learning to write
catchy, descriptive headlines becomes even more important to
professional success.
DIRECTOR’S NOTES
» Create your headline, a one-sentence vision statement
for your company, product, or service. The most effective
headlines are concise (140 characters maximum), are
specific, and offer a personal benefit.
» Consistently repeat the headline in your conversations
and marketing material: presentations, slides, brochures,
collateral, press releases, website.
» Remember, your headline is a statement that offers your
audience a vision of a better future. It’s not about you.
It’s about them.