Presentation-Secrets-Of-Steve-Jobs
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
CHANNEL THEIR INNER ZEN 97<br />
STEVE’S WORDS<br />
“And as that happens, Genius just gets<br />
smarter, and smarter, and smarter.”<br />
“Everybody benefits. When we send back<br />
down Genius results to you, they are tailored<br />
to your music library.”<br />
STEVE’S SLIDES<br />
Genius logo in cloud<br />
replaced with word<br />
“Smarter”<br />
Arrow appears moving<br />
downward from cloud to<br />
iTunes library image<br />
“So, automatically make playlists from songs<br />
in your library that go great together, with<br />
just one click. That’s what Genius is about.”<br />
[moves to demo]<br />
White Space<br />
According to Garr Reynolds, there is a clear Zen aesthetic to<br />
<strong>Jobs</strong>’s slides. “In <strong>Jobs</strong>’s slides, you can see evidence of restraint,<br />
simplicity, and powerful yet subtle use of empty space.” 21 Top<br />
designers such as Reynolds say the biggest mistake business<br />
professionals make is filling up every centimeter of the slide.<br />
Nancy Duarte describes white space as giving your slides<br />
visual breathing room. “Visible elements of a slide often receive<br />
the most focus. But you need to pay equal attention to how<br />
much space you leave open . . . It’s OK to have clear space—<br />
clutter is a failure of design.” 22 Duarte says it’s “laziness” on the<br />
part of the presenter to put everything on one slide.<br />
Dense information and clutter requires too much effort<br />
for your audience. Simplicity is powerful. Empty space implies<br />
elegance, quality, and clarity. To see examples of how designers<br />
use space, visit some slide design contest winners at<br />
Slideshare.net (slideshare.net/contest/results-2008).<br />
Picture Superiority Effect<br />
By now I hope you have decided to gather up your current slides,<br />
especially those with bullet points, and burn them. At least burn<br />
them digitally by deleting them and emptying your recycle bin