Presentation-Secrets-Of-Steve-Jobs
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STAGE YOUR PRESENTATION WITH PROPS 147<br />
OS X would run efficiently on Intel chips. Having some fun with<br />
the audience, he said that the OS X had been “living a double<br />
life” for five years, secretly being developed to run on both<br />
PowerPC and Intel processors “just in case.” The result, said <strong>Jobs</strong>,<br />
was that Mac OS X is “singing on Intel processors.”<br />
He then hit the audience with the unexpected: “As a matter<br />
of fact, this system I’ve been using . . .” His voice trails off, he<br />
flashes a knowing smile, and the audience laughs when it sinks<br />
Connect with Three Types of Learners<br />
Demonstrations help speakers make an emotional connection<br />
with every type of learner in the audience: visual, auditory, and<br />
kinesthetic.<br />
» Visual learners. About 40 percent of us are visual learners,<br />
people who learn through seeing. This group retains information<br />
that is highly visual. To reach visual learners, avoid<br />
cramming too much text onto the screen. Build slides that<br />
have few words and plenty of pictures. Remember: individuals<br />
are more likely to act on information they have a connection<br />
with, but they cannot connect with anything that they have<br />
not internalized. Visual learners connect through seeing.<br />
» Auditory learners. These people learn through listening.<br />
Auditory learners represent about 20 to 30 percent of your<br />
audience. Individuals who learn through listening benefit from<br />
verbal and rhetorical techniques that are featured in Act 3.<br />
Tell personal stories or use vivid examples to support your key<br />
messages.<br />
» Kinesthetic learners. These people learn by doing, moving,<br />
and touching. In short, they are “hands-on.” They get<br />
bored listening for long periods. So, include activities in<br />
your presen tation to keep kinesthetic learners engaged:<br />
pass around objects as <strong>Jobs</strong> did with the aluminum frame,<br />
conduct writing exercises, or have them participate in<br />
demonstrations.