Presentation-Secrets-Of-Steve-Jobs
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144 DELIVER THE EXPERIENCE<br />
teenage effects.” 10 <strong>Jobs</strong> snapped more photographs of himself as<br />
the software distorted his face into funny shapes—squeezing it,<br />
widening it, and otherwise contorting the images. The audience<br />
roared as <strong>Jobs</strong> relished the moment.<br />
Focus on the One Thing<br />
Each new Apple product or application contains numerous benefits<br />
and features, but <strong>Jobs</strong> will often highlight just one. Think<br />
of it like a movie trailer that teases the audience by revealing<br />
only the best parts. If people want the full experience, they’ll<br />
have to watch the movie.<br />
At WWDC in October 2007, <strong>Jobs</strong> spent most of the keynote<br />
presentation discussing OS X Leopard, but, as he often does, he<br />
had “one more thing” for the audience. <strong>Jobs</strong> introduced Safari<br />
for Windows, the “most innovative browser in the world and<br />
now the fastest browser on Windows.” After telling the audience<br />
that he would like to show them the new browser, he walked<br />
to stage right, took his seat behind a computer, and started the<br />
Add Pizzazz to Online Meetings<br />
Seventy new Web meetings are launched every minute on<br />
software platforms such as WebEx, according to Cisco, which<br />
purchased the online meeting service. Today popular online<br />
“webinar” and collaboration tools, including WebEx, Citrix<br />
GoToMeeting, Adobe Connect, and Microsoft <strong>Of</strong>fice Live<br />
Meeting, allow you to add some high-tech pizzazz to demos.<br />
For example, you can create polls and receive instant feedback.<br />
Sales professionals can conduct a live demonstration<br />
of a product from a computer—drawing, highlighting, and<br />
pointing to areas right on the screen. Better yet, those same<br />
sales professionals can turn over mouse control to the client<br />
or prospect, letting the customer on the other end see, touch,<br />
and “feel” the product. Demonstrations are important elements<br />
in any presentation, offline or online.