Presentation-Secrets-Of-Steve-Jobs
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212 REFINE AND REHEARSE<br />
their company, product, or service. <strong>Jobs</strong> always walks onstage<br />
with a broad smile, an easy laugh, and a joke or two (often at<br />
Microsoft’s expense).<br />
On October 16, 2003, <strong>Jobs</strong> had finished the discussion of a<br />
new music alliance with AOL and an explanation of the new<br />
iTunes features. The audience thought he was done, but <strong>Jobs</strong> had<br />
“just one more feature” to talk about. He said it was a feature that<br />
“a lot of people thought we would never add till this happened.”<br />
He pointed to the slide, which read: “Hell froze over.” He said,<br />
“I’m here to report to you today that this has happened.” 9 And<br />
with that introduction, <strong>Jobs</strong> announced iTunes for Windows.<br />
The audience laughed even harder when <strong>Jobs</strong> said, “iTunes for<br />
Windows is probably the best Windows app ever written!” The<br />
audience was thrilled, and <strong>Jobs</strong> himself was clearly enjoying the<br />
reaction.<br />
Apple cofounder <strong>Steve</strong> Wozniak has said he and <strong>Jobs</strong> loved<br />
two things in common: electronics and pranks. From the<br />
early seventies when <strong>Jobs</strong> and “Woz” were building computers<br />
together in their parents’ garages, <strong>Jobs</strong> had a passion for bringing<br />
personal computing to the masses. That “spirit” comes<br />
across in every <strong>Steve</strong> <strong>Jobs</strong> presentation. A <strong>Steve</strong> <strong>Jobs</strong> presentation<br />
is passionate, exciting, informative, and, above all, fun. In many<br />
ways, it comes naturally, because it’s the way he has lived his<br />
life.<br />
When <strong>Jobs</strong> took his leave of absence in 2009, Apple’s shares<br />
plummeted on speculation over <strong>Jobs</strong>’s health, a possible lack of<br />
new and exciting products, and potential management changes.<br />
Observers wondered, would Apple without <strong>Jobs</strong> be successful?<br />
Richard the Fun-Hearted<br />
I have no secret. There are no rules to follow in business. I just work<br />
hard and, as I always have done, believe I can do it. Most of all,<br />
though, I try to have fun.<br />
—RICHARD BRANSON