Presentation-Secrets-Of-Steve-Jobs
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208 REFINE AND REHEARSE<br />
OS X . . . Please join me in a moment of silence as we remember<br />
our old friend, Mac OS 9.” 1<br />
<strong>Jobs</strong> walked back to the casket, put the box back in, closed the<br />
lid, and gently laid a rose on the top. The audience ate it up. <strong>Jobs</strong><br />
made his point, and he had a lot of fun doing it.<br />
<strong>Jobs</strong> has fun, and it shows. Despite relentless planning and<br />
preparation, hours and hours of rehearsal, and near-fanatical<br />
devotion to getting every slide and every demo just right, sometimes<br />
things go wrong, but <strong>Jobs</strong> doesn’t let the small stuff get to<br />
him. He’s going to have fun, whether a demo works or not.<br />
“Let’s take a look at how big this market is,” said <strong>Jobs</strong> as he<br />
described the market opportunity for the iPhone at Macworld<br />
2007. Suddenly, his slides failed to advance. “My clicker’s not<br />
working,” he said. As he walked to the right of the stage to check<br />
the computer, the slide seemed to advance. “Oh, maybe it is<br />
working. No, it’s not.” <strong>Jobs</strong> picked up another clicker but it, too,<br />
failed to work. He smiled and said, “The clicker is not working.<br />
They’re scrambling backstage right now.” 2 The audience laughed,<br />
and after a few more seconds of trying to fix the clicker, <strong>Jobs</strong><br />
simply paused, smiled, and told the following story:<br />
You know, this reminds me, when I was in high school, <strong>Steve</strong><br />
Wozniak and I—mostly <strong>Steve</strong>—made this little device called<br />
a TV jammer. It was this little oscillator that put out frequencies<br />
that would screw up the TV. Woz would have it in his<br />
pocket. We would go out to a dorm at Berkeley, where he<br />
was going to school, and a bunch of folks would be watching<br />
“Star Trek.” He would screw up the TV, someone would go<br />
to fix it, and just as they had their foot off the ground, he’d<br />
turn it back on, and then he’d screw up the TV again. Within<br />
five minutes, he’d have someone like this [contorts his body;<br />
see Figure 18.1] . . . OK, it looks like it’s working now. 3<br />
In this one-minute story, <strong>Jobs</strong> revealed a side of his personality<br />
that few people get to see. It made him more human, engaging,<br />
and natural. He also never got flustered. I have seen even some<br />
experienced presenters get derailed over smaller problems.