Presentation-Secrets-Of-Steve-Jobs
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DRAW A ROAD MAP 57<br />
» ”We’re on track to deliver the best version of Windows ever.<br />
We’re putting in all the right ingredients—simplicity, reliability,<br />
and speed.” 7<br />
Ballmer used groups of three no fewer than five times in one<br />
presentation, making his speech much easier to follow than any<br />
of Gates’s keynotes. Although there’s no love lost between Apple<br />
and Microsoft, both Ballmer and <strong>Jobs</strong> understand that explaining<br />
complex technology in language that’s easy to follow is the<br />
first step to creating excitement among their existing and future<br />
customers.<br />
The Road Map as an Agenda<br />
<strong>Jobs</strong> kicked off Macworld 2008 with the verbal equivalent of an<br />
agenda (there are no agenda slides in a <strong>Steve</strong> <strong>Jobs</strong> presentation,<br />
just verbal road maps). “I’ve got four things I’d like to talk to you<br />
about today, so let’s get started,” he said.<br />
The first one is Leopard. I’m thrilled to report that we have<br />
delivered over five million copies of Leopard in the first<br />
ninety days. Unbelievable. It’s the most successful release of<br />
Mac OS X ever . . . Number two is about the iPhone. Today<br />
happens to be the two hundreth day that the iPhone went<br />
on sale. I’m extraordinarily pleased that we have sold four<br />
million iPhones to date . . . OK, number three. This is a good<br />
one, too. Number three is about iTunes. I’m really pleased<br />
to report that last week we sold our four billionth song. Isn’t<br />
that great? On Christmas Day we set a new record, twenty<br />
million songs in one day. Isn’t that amazing? That’s our new<br />
one-day record . . . So, that brings us to number four. There<br />
is something in the air. What is it? Well, as you know, Apple<br />
makes the best notebooks in the business: the MacBook and<br />
the MacBook Pro. Well, today we’re introducing a third<br />
kind of notebook. It’s called the MacBook Air . . .” 8