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Presentation-Secrets-Of-Steve-Jobs

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216 ENCORE<br />

Today I want to tell you three stories from my life. That’s it.<br />

No big deal. Just three stories.<br />

We again see the rule of three (refer to Scene 5) playing a big<br />

role in <strong>Jobs</strong>’s message. He draws a road map for his listeners by<br />

telling them to expect three stories—not one or four, but three.<br />

The structure of the speech itself is strikingly simple: opening,<br />

three stories, conclusion.<br />

The first story is about connecting the dots.<br />

Here <strong>Jobs</strong> tells the first of three personal anecdotes. This one is<br />

about his dropping out of Reed College after six months. <strong>Jobs</strong><br />

said it was scary at first but ultimately worked out, because it<br />

allowed him to continue to take courses he was interested in,<br />

such as calligraphy. Ten years later, he incorporated calligraphy<br />

fonts into the Macintosh, “connecting the dots.”<br />

It was beautiful, historical, artistically subtle in a way that<br />

science can’t capture, and I found it fascinating.<br />

<strong>Jobs</strong> found his passion for simplicity and design at an early age.<br />

He discovered his core purpose, a messianic zeal to change the<br />

world, and never looked back. Share your passion for your subject,<br />

and your enthusiasm will be contagious.<br />

My second story is about love and loss.<br />

In this section, <strong>Jobs</strong> talks about falling in love with computers<br />

at the age of twenty and sharing that passion with his friend<br />

“Woz.” He talked about building a $2 billion company in ten<br />

years and then, at the age of thirty, being fired by Apple’s board<br />

of directors.<br />

I’m convinced that the only thing that kept me going was<br />

that I loved what I did. You’ve got to find what you love.

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