Presentation-Secrets-Of-Steve-Jobs
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MASTER STAGE PRESENCE 169<br />
STEVE’S WORDS<br />
“It is the most incredible product we<br />
have ever made.”<br />
“The new seventeen-inch PowerBook. It’s<br />
amazing. Look at that screen.”<br />
“Look at how thin it is. Isn’t it incredible?<br />
It’s beautiful, too.”<br />
“This is clearly the most advanced<br />
notebook computer ever made on the<br />
planet. Our competitors haven’t even<br />
caught up with what we introduced two<br />
years ago; I don’t know what they’re<br />
going to do about this.”<br />
STEVE’S GESTURES<br />
Picks up computer and<br />
opens it<br />
Holds up computer to show<br />
screen<br />
Shuts computer and holds<br />
it up<br />
Smiles and looks directly at<br />
audience<br />
put his hands into his pockets and proceeded to deliver his comments<br />
in a low-key monotone. Worst of all, he pulled note cards<br />
out of his jacket pocket and started reading from them word for<br />
word. As a result, Sigman’s delivery became more halting, and<br />
he lost all eye contact with the audience. He continued for six<br />
long minutes that seemed like thirty. Observers were fidgeting,<br />
waiting for <strong>Jobs</strong> to return.<br />
A post on CNN’s international blog read: “Sigman . . . read<br />
stiffly from a script, pausing awkwardly to consult notes. By<br />
contrast, the silver-tongued <strong>Jobs</strong> wore his trademark black turtleneck<br />
and faded blue jeans . . . <strong>Jobs</strong> is one of the best showmen<br />
in corporate America, rarely glancing at scripts and quick with<br />
off-the-cuff jokes.” Bloggers were relentless during Sigman’s talk.<br />
Among the comments: “Who’s Mr. Note Card?”; “Blah, blah,<br />
blah, and blah”; “Painfully bad”; and “A snoozer.”<br />
Sigman left AT&T that same year. Macworld.com wrote:<br />
“Sigman is perhaps best remembered by Apple fans as completely<br />
negating <strong>Jobs</strong>’s Reality Distortion Field in an incident which left<br />
almost half of the entire keynote audience sound asleep. He has<br />
been sentenced to a cruel afterlife of being the butt of roughly<br />
99 percent of Scott Bourne’s jokes [Bourne is a Mac pundit and<br />
podcaster] . . . And what will Stan do in retirement? Word is he’s