Presentation-Secrets-Of-Steve-Jobs

More documents

Recommendations

Info

$math_puzzles_book_$

NCO R E ENCORE E One More Thing Stay hungry, stay foolish. —STEVE JOBS Steve Jobs keeps his audience guessing. Frequently, but not always, he will leave the audience with “just one more thing” before he ends a presentation. For example, Jobs announced that he would return as Apple’s fulltime CEO (dropping the “interim” from his title) as the “one more thing” at the conclusion of his Macworld presentation on January 5, 2000. It is the element of surprise that audiences have come to love and expect. Since his audience expects “one more thing,” Jobs does not always deliver. A surprise would fail to surprise if everyone knows it’s coming! So, in true Steve Jobs fashion, I would like to add just “one more thing” to this discussion. On June 12, 2005, shortly after a bout with a rare, curable form of pancreatic cancer, Jobs gave the commencement address at Stanford University. It became an Internet sensation. It is one of the most popular commencement addresses on YouTube, far more popular than remarks of other famous commencement speakers such as Oprah; The Last Lecture author, Randy Pausch; or Harry Potter’s J. K. Rowling. Jobs crafted the speech using many of the same techniques that make his presentations so electrifying. About the only thing absent that day were slides. The rest is classic Steve Jobs. I have excerpted sections to illustrate how he applied his extraordinary messaging and presentation skills to the now famous speech. I also urge you to watch the full speech on the Stanford website. 1 215
216 ENCORE Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories. We again see the rule of three (refer to Scene 5) playing a big role in Jobs’s message. He draws a road map for his listeners by telling them to expect three stories—not one or four, but three. The structure of the speech itself is strikingly simple: opening, three stories, conclusion. The first story is about connecting the dots. Here Jobs tells the first of three personal anecdotes. This one is about his dropping out of Reed College after six months. Jobs said it was scary at first but ultimately worked out, because it allowed him to continue to take courses he was interested in, such as calligraphy. Ten years later, he incorporated calligraphy fonts into the Macintosh, “connecting the dots.” It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. Jobs found his passion for simplicity and design at an early age. He discovered his core purpose, a messianic zeal to change the world, and never looked back. Share your passion for your subject, and your enthusiasm will be contagious. My second story is about love and loss. In this section, Jobs talks about falling in love with computers at the age of twenty and sharing that passion with his friend “Woz.” He talked about building a $2 billion company in ten years and then, at the age of thirty, being fired by Apple’s board of directors. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love.
Page 2 and 3:
The Presentation Secrets of Steve J
Page 4 and 5:
To my father, Franco, an insanely g
Page 6 and 7:
CONTENTS CO NTE NTS Acknowledgments
Page 8 and 9:
DGMENTS ACKNOWLEDGMENTS ACKNOWLE Th
Page 10 and 11:
PROLOGUE PRO LOGUE How to Be Insane
Page 12 and 13:
PROLOGUE xi (940), and the former h
Page 14 and 15:
PROLOGUE xiii Moving On Up As soon
Page 16 and 17:
PROLOGUE xv Figure 1 Apple’s mast
Page 18 and 19:
PROLOGUE xvii tainment. His passion
Page 20 and 21:
ACT I Create the Story Creating the
Page 22 and 23:
N E 1 SCENE 1 SCE Plan in Analog Ma
Page 24 and 25:
PLAN IN ANALOG 5 designing the slid
Page 26 and 27:
PLAN IN ANALOG 7 phone!” 5 That
Page 28 and 29:
PLAN IN ANALOG 9 Jobs pointed out t
Page 30 and 31:
PLAN IN ANALOG 11 on a product. Job
Page 32 and 33:
PLAN IN ANALOG 13 Aristotle’s Out
Page 34 and 35:
N E 2 SCENE 2 SCE Answer the One Qu
Page 36 and 37:
ANSWER THE ONE QUESTION THAT MATTER
Page 38 and 39:
Page 40 and 41:
Page 42 and 43:
Page 44 and 45:
Page 46 and 47:
N E 3 SCENE 3 SCE Develop a Messian
Page 48 and 49:
DEVELOP A MESSIANIC SENSE OF PURPOS
Page 50 and 51:
Page 52 and 53:
Page 54 and 55:
Page 56 and 57:
Page 58 and 59:
N E 4 SCENE 4 SCE Create Twitter-Li
Page 60 and 61:
CREATE TWITTER-LIKE HEADLINES 41 TA
Page 62 and 63:
CREATE TWITTER-LIKE HEADLINES 43 ca
Page 64 and 65:
CREATE TWITTER-LIKE HEADLINES 45 He
Page 66 and 67:
CREATE TWITTER-LIKE HEADLINES 47 pr
Page 68 and 69:
N E 5 SCENE 5 SCE Draw a Road Map T
Page 70 and 71:
DRAW A ROAD MAP 51 It is well estab
Page 72 and 73:
DRAW A ROAD MAP 53 bigger. And that
Page 74 and 75:
DRAW A ROAD MAP 55 Baig, Kessler, a
Page 76 and 77:
DRAW A ROAD MAP 57 » ”We’re on
Page 78 and 79:
DRAW A ROAD MAP 59 I believe that w
Page 80 and 81:
DRAW A ROAD MAP 61 REPORTER: Carmin
Page 82 and 83:
N E 6 SCENE 6 SCE Introduce the Ant
Page 84 and 85:
INTRODUCE THE ANTAGONIST 65 smartph
Page 86 and 87:
INTRODUCE THE ANTAGONIST 67 Make no
Page 88 and 89:
INTRODUCE THE ANTAGONIST 69 man saw
Page 90 and 91:
INTRODUCE THE ANTAGONIST 71 the cat
Page 92 and 93:
INTRODUCE THE ANTAGONIST 73 carries
Page 94 and 95:
N E 7 SCENE 7 SCE Reveal the Conque
Page 96 and 97:
REVEAL THE CONQUERING HERO 77 intro
Page 98 and 99:
REVEAL THE CONQUERING HERO 79 In on
Page 100 and 101:
REVEAL THE CONQUERING HERO 81 not b
Page 102 and 103:
NTE R M ISSION 1 INTERMISSION 1 I O
Page 104 and 105:
ACT 2 Deliver the Experience Steve
Page 106 and 107:
N E 8 SCENE 8 SCE Channel Their Inn
Page 108 and 109:
CHANNEL THEIR INNER ZEN 89 This sli
Page 110 and 111:
CHANNEL THEIR INNER ZEN 91 contains
Page 112 and 113:
CHANNEL THEIR INNER ZEN 93 TABLE 8.
Page 114 and 115:
CHANNEL THEIR INNER ZEN 95 with cog
Page 116 and 117:
CHANNEL THEIR INNER ZEN 97 STEVE’
Page 118 and 119:
CHANNEL THEIR INNER ZEN 99 TABLE 8.
Page 120 and 121:
CHANNEL THEIR INNER ZEN 101 MACBOOK
Page 122 and 123:
CHANNEL THEIR INNER ZEN 103 TABLE 8
Page 124 and 125:
N E 9 SCENE 9 SCE Dress Up Your Num
Page 126 and 127:
DRESS UP YOUR NUMBERS 107 of potent
Page 128 and 129:
DRESS UP YOUR NUMBERS 109 transisto
Page 130 and 131:
DRESS UP YOUR NUMBERS 111 dots. For
Page 132 and 133:
N E 10 SCENE 10 SCE Use “Amazingl
Page 134 and 135:
USE “AMAZINGLY ZIPPY” WORDS 115
Page 136 and 137:
Page 138 and 139:
Page 140 and 141:
Page 142 and 143:
Page 144 and 145:
Page 146 and 147:
N E 11 SCENE 11 SCE Share the Stage
Page 148 and 149:
SHARE THE STAGE 129 Jobs returned t
Page 150 and 151:
SHARE THE STAGE 131 and then iPod.
Page 152 and 153:
SHARE THE STAGE 133 with their quot
Page 154 and 155:
SHARE THE STAGE 135 Jobs had a ton
Page 156 and 157:
N E 12 SCENE 12 SCE Stage Your Pres
Page 158 and 159:
STAGE YOUR PRESENTATION WITH PROPS
Page 160 and 161:
Page 162 and 163:
Page 164 and 165:
Page 166 and 167:
Page 168 and 169:
Page 170 and 171:
N E 13 SCENE 13 SCE Reveal a “Hol
Page 172 and 173:
REVEAL A “HOLY SHIT” MOMENT 153
Page 174 and 175:
Page 176 and 177:
Page 178 and 179:
Page 180 and 181:
NTE R M ISSION 2 INTERMISSION 2 I S
Page 182 and 183:
SCHILLER LEARNS FROM THE BEST 163 s
Page 184 and 185: ACT 3 Refine and Rehearse So far, w
Page 186 and 187: N E 14 SCENE 14 SCE Master Stage Pr
Page 188 and 189: MASTER STAGE PRESENCE 169 STEVE’S
Page 190 and 191: MASTER STAGE PRESENCE 171 tell. He
Page 192 and 193: MASTER STAGE PRESENCE 173 use gestu
Page 194 and 195: MASTER STAGE PRESENCE 175 TABLE 14.
Page 196 and 197: MASTER STAGE PRESENCE 177 TABLE 14.
Page 198 and 199: N E 15 SCENE 15 SCE Make It Look Ef
Page 200 and 201: MAKE IT LOOK EFFORTLESS 181 is one
Page 202 and 203: MAKE IT LOOK EFFORTLESS 183 That’
Page 204 and 205: MAKE IT LOOK EFFORTLESS 185 Flushin
Page 206 and 207: MAKE IT LOOK EFFORTLESS 187 a notes
Page 208 and 209: MAKE IT LOOK EFFORTLESS 189 Carolin
Page 210 and 211: MAKE IT LOOK EFFORTLESS 191 who see
Page 212 and 213: MAKE IT LOOK EFFORTLESS 193 part of
Page 214 and 215: N E 16 SCENE 16 SCE Wear the Approp
Page 216 and 217: WEAR THE APPROPRIATE COSTUME 197 Ap
Page 218 and 219: N E 17 SCENE 17 SCE Toss the Script
Page 220 and 221: TOSS THE SCRIPT 201 STEVE’S WORDS
Page 222 and 223: TOSS THE SCRIPT 203 Now let’s put
Page 224 and 225: TOSS THE SCRIPT 205 notes at Macwor
Page 226 and 227: N E 18 SCENE 18 SCE Have Fun Everyo
Page 228 and 229: HAVE FUN 209 A YouTube user posted
Page 230 and 231: HAVE FUN 211 technical for me. It
Page 232 and 233: HAVE FUN 213 One analyst, Shaw Wu,
Page 236 and 237: ENCORE 217 Again, passion is a cent
Page 238 and 239: S NOTES NOTE Prologue 1. Jon Fortt,
Page 240 and 241: NOTES 221 4. YouTube, “Macworld B
Page 242 and 243: NOTES 223 Scene 5: Draw a Road Map
Page 244 and 245: NOTES 225 7. YouTube, “Macworld S
Page 246 and 247: NOTES 227 5. John Markoff, “Burne
Page 248 and 249: NOTES 229 Scene 12: Stage Your Pres
Page 250 and 251: NOTES 231 5. Michael Krantz, “Ste
Page 252 and 253: INDEX I N D E X Advertising, 36-37,
Page 254 and 255: INDEX 235 iPod, 43-44 MacBook Air,
Page 256 and 257: INDEX 237 Press releases, 22-24 Pro
show all

Presentation-Secrets-Of-Steve-Jobs

Create successful ePaper yourself

Delete template?

Save as template?