Presentation-Secrets-Of-Steve-Jobs

CHANNEL THEIR INNER ZEN 99
TABLE 8.4 JOBS’S WWDC 2008 KEYNOTE
STEVE’S WORDS
”As we arrive at iPhone’s first birthday,
we’re going to take it to the next level.”
“Today we’re introducing the iPhone
3G. We’ve learned so much with the
first iPhone. We’ve taken everything
we’ve learned and more, and we’ve
created the iPhone 3G. And it’s
beautiful.”
“This is what it looks like [turns and
gestures toward screen; audience
laughs]. It’s even thinner at the edges.
It’s really beautiful.”
“It’s got a full plastic back. It’s really
nice.”
“Solid metal buttons.”
“The same gorgeous 3.5-inch display.”
“Camera.”
“Flush headphone jack so you can use
any headphones you like.”
“Improved audio. Dramatically
improved audio.”
“It’s really, really great. And it feels
even better in your hand, if you can
believe it.”
“It’s really quite wonderful. The
iPhone 3G.”
STEVE’S SLIDES
Photo of birthday cake, with
white frosting, strawberries,
and one candle in the middle
iPhone 3G
Side view of iPhone, so slim
that it’s hard to see on the
slide and takes up very little
space—an example of using
empty space to communicate
an idea
Full-screen view of the back
Another side view of the
device, where buttons are
visible
Photo of front, showing display
Close-up photo of camera
Close-up of headphone jack
Another photo from top of the
device
Returns to first side-view
photo
iPhone 3G