Presentation-Secrets-Of-Steve-Jobs

WEAR THE APPROPRIATE COSTUME 197
Apple employee to wear more informal attire than a Wall Street
executive.
Once you invent a product that changes the world, we can
talk about dressing down. For now, here’s the best wardrobe
advice you’ll ever hear: always dress a little better than everyone
else, but appropriate for the culture.
DIRECTOR’S NOTES
» Dress like the leader you want to become, not for the
position you currently have. Great leaders dress a little
better than everyone else in the room. Remember, when
Jobs was looking for funding at the bank, he dressed in
an expensive suit.
» Wear clothes that are appropriate for the culture. Steve
Jobs can get away with a black mock, blue jeans, and
running shoes because everything about his brand is
built on the concept of disrupting the status quo.
» If you’re going to dress like a rebel, dress like a well-off
rebel. Jobs wears St. Croix sweaters. It might look like a
black T-shirt—but at least he spends money on it.