Presentation-Secrets-Of-Steve-Jobs
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116 DELIVER THE EXPERIENCE<br />
TABLE 10.2 VERBIAGE IN GATES’S 2007 CES KEYNOTE VERSUS<br />
JOBS’S 2007 MACWORLD KEYNOTE<br />
STEVE JOBS, 2007 MACWORLD<br />
”You know, it was just a year<br />
ago that I was up here and<br />
announced that we were going<br />
to switch to Intel processors.<br />
It was a huge heart transplant<br />
to Intel microprocessors. And<br />
I said that we would do it over<br />
the coming twelve months. We<br />
did it in seven months, and it’s<br />
been the smoothest and most<br />
successful transition that we’ve<br />
ever seen in the history of our<br />
industry.”<br />
“Now I’d like to tell you a few<br />
things about iTunes that<br />
are pretty exciting . . . We<br />
are selling over five million<br />
songs a day now. Isn’t that<br />
unbelievable? That’s fifty-eight<br />
songs every second of every<br />
minute of every hour of every<br />
day.”<br />
“We’ve got awesome TV shows<br />
on iTunes. As a matter of fact,<br />
we have over 350 TV shows<br />
that you can buy episodes from<br />
on iTunes. And I’m very pleased<br />
to report that we have now<br />
sold fifty million TV shows on<br />
iTunes. Isn’t that incredible?”<br />
BILL GATES, 2007 INTERNATIONAL<br />
CONSUMER ELECTRONICS SHOW<br />
“The processors are now opening the<br />
memory capability up to 64-bit, and<br />
that’s a transition we’re making without<br />
a lot of incompatibility, without paying<br />
a lot of extra money. Software, the<br />
old 32-bit software, can run, but if you<br />
need to get more space, it’s just there.”<br />
“The process we’ve been through over<br />
this year—there was a beta 2—got<br />
out to over two million people. The<br />
release candidate, which was our last<br />
chance for feedback, got out to over<br />
five million. We had a lot of in-depth<br />
things where we went in and sat and<br />
interviewed people using Windows<br />
Vista in family situations. We did that<br />
in seven different countries. We did<br />
incredible performance simulation,<br />
getting over sixty years equivalent<br />
of performance testing with all the<br />
common mix of applications that were<br />
out there.”<br />
“Microsoft <strong>Of</strong>fice has got a new<br />
user interface; it’s got new ways of<br />
connecting up to <strong>Of</strong>fice Live services<br />
and SharePoint, but the discoverability<br />
of the richness is advanced dramatically<br />
by that user interface.”