Presentation-Secrets-Of-Steve-Jobs
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170 REFINE AND REHEARSE<br />
thinking of giving public speaking workshops to underprivileged<br />
youth.” 2<br />
Sigman spent forty-two years at AT&T, rising from the lowest<br />
rungs in the company to running its wireless division. Yet, to<br />
many people unfamiliar with his leadership, Sigman’s appearance<br />
at Macworld will be his lasting legacy. It wasn’t Sigman’s<br />
fault. He had to follow the master. And, unfortunately, this book<br />
wasn’t out yet to help him prepare!<br />
Three Techniques to Improve<br />
Body Language<br />
<strong>Steve</strong> <strong>Jobs</strong> resigned from Apple in 1985 after losing a boardroom<br />
battle for control of the company in a power struggle<br />
with then CEO John Sculley. He would remain away for eleven<br />
years, returning triumphantly when Gil Amelio, Apple’s CEO<br />
in 1996, announced that Apple was going to buy <strong>Jobs</strong>’s NeXT<br />
for $427 million. “I was hooked by <strong>Steve</strong>’s energy and enthusiasm,”<br />
Amelio wrote in On the Firing Line: My Five Hundred Days at<br />
Apple. “I do remember how animated he is on his feet, how his<br />
full mental abilities materialize when he’s up and moving, how<br />
he becomes more expressive.” 3<br />
<strong>Jobs</strong> comes alive when he is up and moving onstage. He has<br />
seemingly boundless energy. When he’s at his best, <strong>Jobs</strong> does<br />
three things anyone can, and should, do to enhance one’s speaking<br />
and presentation skills: he makes eye contact, maintains an<br />
open posture, and uses frequent hand gestures.<br />
EYE CONTACT<br />
Great communicators such as <strong>Jobs</strong> make appreciably more eye<br />
contact with the audience than average presenters. They rarely<br />
read from slides or notes. <strong>Jobs</strong> doesn’t eliminate notes entirely.<br />
He often has some notes tucked out of view during demonstrations.<br />
Apple’s presentation software, Keynote, also makes it easy<br />
for speakers to see speaker’s notes while the audience sees the<br />
slides displayed on the projector. If <strong>Jobs</strong> is reading, nobody can