Amadeus IT Holding, S.A. and Subsidiaries - Investor relations at ...

AMADEUS IT HOLDING, S.A. AND SUBSIDIARIES
DIRECTORS’ REPORT FOR THE YEAR ENDED DECEMBER 31, 2011
Travel Agencies
Contract wins and contract renewals
� A significant number of contracts with travel agencies – including online, offline and travel
management companies - were renewed, extended or signed, resulting in a 1.0 p.p.
market share gain in the year.
- In the leisure segment, TUI Travel extended its global partnership with Amadeus for 6
years. The expanded agreement includes 22 markets and covers both GDS and leisure
distribution. Club Méditerranée, the French global operator of all inclusive holiday
resorts, has renewed its global partnership with Amadeus for another three years. The
agreement includes 24 markets worldwide and covers both GDS and IT services. In
Spain, a five year agreement was renewed with the travel agency division of Globalia
Group, which includes the leading market brands Halcón Viajes and Viajes Ecuador.
- The online travel space continued to be an area of growth for Amadeus. In Asia,
Expedia has continued to expand its global footprint in Asia-Pacific and selected
Amadeus as its global distribution partner in Thailand, with a target launch date for early
in 2012. In Europe, eTRAVELi, which through 10 different brands has a combined
market share of about 55% of the Nordic countries, signed a renewal agreement
including the incorporation of Travelpartner, which was acquired by eTRAVELi in
October 2010. In the UK Cosmos, the country’s largest independent tour operator,
signed a deal with Amadeus; and Lotus Travel renewed its partnership for a further five
years. Opodo (UK) and Amadeus launched an Online Cruise Partnership with a
customised cruise business-to-consumer application on Opodo.co-uk. This joint
initiative will target the rapid growth of cruise sales in the UK market by providing
Opodo with direct access and distribution to cruise inventory from all major global cruise
lines via the Amadeus System. Later in the year, the largest online travel company in
the Netherlands, Travix, signed a four-year agreement for content distribution and IT
services worldwide; Amadeus began providing low fare search and full IT shopping
solutions to CheapTickets in 2001 and today Amadeus provides expertise and global
reach to all Travix brands. MakeMyTrip.com, the largest online travel agency in Asia-
Pacific, renewed its agreement for the use of Amadeus distribution technology,
including Amadeus Web Services 2.0 and Amadeus Master Pricer.
- Amadeus was also very successful securing contracts with travel management
companies. Amadeus and American Express signed a new five year distribution
agreement covering multiple markets across the globe. In the UK, the travel
management company Ian Allan Travel renewed its long-standing business partnership
with Amadeus for another three years, and in Scandinavia, Amadeus signed a longterm
agreement with Vejle Rejser, the largest Danish owned travel management
agency, as a full reference customer for its product portfolio. Vejle Rejser will implement
the Amadeus Sales Management Solution and Management Information System to
improve operational efficiency and management reporting. Also, the New-Zealand
based integrated travel business company The Jetset Travelworld Group signed a longterm
agreement for the use of Amadeus technology, including Amadeus Sales
Management Solutions and Amadeus e-Travel Management. Also in the APAC region,
Amadeus OneClick, a duty-of-care solution for corporate travel managers, was
launched in Japan to respond to the need for stronger corporate risk management
following the recent earthquake in eastern Japan.
8