Amadeus IT Holding, S.A. and Subsidiaries - Investor relations at ...

AMADEUS IT HOLDING, S.A. AND SUBSIDIARIES
DIRECTORS’ REPORT FOR THE YEAR ENDED DECEMBER 31, 2011
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� The Airline IT business continued its success in the provision of other solutions, with new
clients contracting several of our solutions within the Standalone IT portfolio. Amadeus
Ticket Changer (ATC) continued its track record with the signature of new contracts. ATC
simplifies the ticket re-issuing process by combining the state-of-the-art Amadeus Fares
and Pricing engine with a powerful, multi-channel ticketing functionality. These included
leading airlines such as All Nippon Airways, Asiana Airlines, LOT Polish Airlines, Pluna
and Royal Air Brunei. New contracts were also signed for Amadeus Revenue Integrity,
which allows airlines to improve yield, forecasting and load factors by increasing the
accuracy of predictions for the number of passengers that do not show-up for a flight.
� A large number of airlines, including Royal Jordanian Airlines, Air Mauritius, Aigle Azur,
British Airways, Middle East Airlines, Pluna, Royal Brunei Airlines, ASIANA Airlines, TAM
Airlines and TAM Linhas Aereas signed contracts to become users of electronic
messaging standard Electronic Miscellaneous Document (EMD). EMD enhances ticket
services and enables airlines to distribute a wide range of products that help customise
their journeys, through ancillary services such as excess baggage..
� In parallel to the new signings, Amadeus continued the implementation of airlines to the
above mentioned products and others within our portoflio.
IT for ground handlers
� An additional noteworthy highlight included the very first agreement with a ground handler,
Map Handling - AMC Group, for the use of the Altéa Departure Control System. As of the
end of 2011, ten ground handlers have signed agreements for deployments in
approximately 30 airports. This allows all of the handler’s airline customers to benefit from
leading-edge technological capabilities such as baggage handling or aircraft weight and
balance services, regardless of whether or not the airline uses the Amadeus Altéa Suite.
Altéa Departure Control System for ground handlers was successfully used for the first
time for non-Altéa airlines at Nice airport at the beginning of December.
Hotel IT
� In the area of Hotel IT, the hotelier Dynamique Hôtels Management, the owner and
operator of a network of more than 150 hotels including the Balladins brand in France,
became the first customer to implement the full Amadeus Hotel Platform. The recently
launched, centralised solution combines central reservation, property management and
global distribution systems into one fully integrated platform. Similar to our Amadeus Altéa
Suite, the Amadeus Hotel Platform is available as a Software as a Service model (SaaS).
� Amadeus launched an enhanced version of Revenue Management, a solution that works
to fill hotel rooms at the most profitable price according to demand patterns, which has an
additional Market Pricing feature. Hoteliers will now gain unique market intelligence
insights through extensive rate information taken from both the Amadeus system and web
rate shoppers.
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