Amadeus IT Holding, S.A. and Subsidiaries - Investor relations at ...
Amadeus IT Holding, S.A. and Subsidiaries - Investor relations at ...
Amadeus IT Holding, S.A. and Subsidiaries - Investor relations at ...
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AMADEUS <strong>IT</strong> HOLDING, S.A. AND SUBSIDIARIES<br />
DIRECTORS’ REPORT FOR THE YEAR ENDED DECEMBER 31, 2011<br />
- <strong>Amadeus</strong> also secured a year-long deal with Carlson Wagonlit Travel for the provision<br />
of the <strong>Amadeus</strong> Hotel Pl<strong>at</strong>form.<br />
- On the corpor<strong>at</strong>ion side, there has been a number of renewals, including Swiss Re, a<br />
leading global reinsurer, extended its <strong>Amadeus</strong> e-Travel Management partnership for a<br />
further three years.<br />
� In May it was announced th<strong>at</strong> <strong>Amadeus</strong> technology will become widely available to the<br />
Korean travel industry for the first time following an agreement with TOPAS, Korea’s<br />
leading travel inform<strong>at</strong>ion system provider <strong>and</strong> a subsidiary of Korean Air. TOPAS will<br />
partner with <strong>Amadeus</strong> to launch a next gener<strong>at</strong>ion travel agency reserv<strong>at</strong>ion system which<br />
will h<strong>and</strong>le more than 50% of all travel agency bookings in Korea. The system, which is<br />
based on the <strong>Amadeus</strong> GDS <strong>and</strong> customised for the Korean market, will increase<br />
efficiency for travel agents as well as providing new content options, leading to more sales<br />
opportunities.<br />
New launches <strong>and</strong> solutions<br />
2011 was also a year of significant progress in the development <strong>and</strong> launch of innov<strong>at</strong>ive<br />
customer solutions, some of which are listed below:<br />
� Continuing to break the boundaries of online travel technology, <strong>Amadeus</strong> launched its<br />
l<strong>at</strong>est inspir<strong>at</strong>ional shopping tool, Extreme Search, for online travel agencies worldwide,<br />
following a pilot with the leading Nordic online travel agency European Travel Interactive<br />
(eTRAVELi). Extreme Search offers an intuitive search solution th<strong>at</strong> revolutionises the way<br />
consumers search for travel online, allowing them to search by budget, type of activity or<br />
geography, r<strong>at</strong>her than searching by traditional criteria such as origin <strong>and</strong> destin<strong>at</strong>ion.<br />
� <strong>Amadeus</strong> One, the next gener<strong>at</strong>ion <strong>IT</strong> solution designed specifically to help U.S. corpor<strong>at</strong>e<br />
travel management companies boost productivity, achieved success in the region: Omega<br />
World Travel, the third-largest travel management company in the United St<strong>at</strong>es, selected<br />
<strong>Amadeus</strong> One to drive oper<strong>at</strong>ional efficiencies, reduce costs <strong>and</strong> offer corpor<strong>at</strong>e clients<br />
around the world improved managed travel services. Omega World Travel has annual<br />
sales revenues in excess of $1 billion, is a leading provider of official government travel,<br />
<strong>and</strong> has clients including Fortune 500 companies. In addition, TS24, the premier provider<br />
of corpor<strong>at</strong>e travel management services for over 15 years to customers in over 26<br />
countries, selected <strong>Amadeus</strong> One to further enable its client-centric approach to corpor<strong>at</strong>e<br />
travel management focused on the highest levels of service in combin<strong>at</strong>ion with innov<strong>at</strong>ive<br />
technology.<br />
� In North America a new gener<strong>at</strong>ion of <strong>Amadeus</strong> Selling Pl<strong>at</strong>form was launched, the travel<br />
industry’s first fully web-based booking solution for travel agents th<strong>at</strong> will enable them to<br />
run their businesses <strong>and</strong> serve their clients, anywhere, anytime. Agents can access the<br />
new gener<strong>at</strong>ion of <strong>Amadeus</strong> Selling Pl<strong>at</strong>form via a web browser from a range of devices<br />
including PCs, laptops, <strong>and</strong> tablets, for secure, easy access to fully-integr<strong>at</strong>ed content<br />
including air, hotel, rail, car, cruise, tour <strong>and</strong> more.<br />
� Also in North America, <strong>Amadeus</strong> launched the <strong>Amadeus</strong> Partner Network, a unique global<br />
program uniting independent travel technology vendors <strong>and</strong> service providers with<br />
<strong>Amadeus</strong> to enable the delivery of innov<strong>at</strong>ive, impactful <strong>IT</strong> solutions to travel agencies<br />
worldwide. The <strong>Amadeus</strong> Partner Program currently has 38 partner providers, including<br />
Concur, ConTgo, Cornerstone, FlightSt<strong>at</strong>s <strong>and</strong> TravCom/BookingBuilder. Users can<br />
review a c<strong>at</strong>alogue of options <strong>and</strong> opportunities th<strong>at</strong> have been developed, tested, <strong>and</strong><br />
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