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Benchmarking National - PRO INNO Europe

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186<br />

BENCHMARKING NATIONAL AND REGIONAL SUPPORT SERVICES FOR SMES IN THE FIELD OF INTELLECTUAL AND INDUSTRIAL <strong>PRO</strong>PERTY<br />

(fast track/express patent database search services with coverage, however, also of<br />

non-patent literature) was especially developed against this background and is thus<br />

a tool particularly useful for SMEs.<br />

Serv.ip provides its services also to interested parties on an international basis. The<br />

service seems to pay more attention to formal IPR protection methods, demonstrated<br />

by the patent and trademark search as core of the service offerings and through<br />

the linkages of serv.ip to the Austrian PO. No explicit provisions are made for<br />

particular business sectors, though many clients seem to come from certain<br />

technology fields such as pharmacy, chemistry, computer sciences and<br />

electronics.<br />

Background and resources<br />

Founded in 1994, the core service of serv.ip, personalised patent and trade mark<br />

searches, is operated by around 40 employees consisting of experts from diverse<br />

backgrounds trained in IPR with particular emphasis on patents, trademarks,<br />

designs, and legal aspects related to this instruments; four employees are part-time<br />

involved in the organisation of the “ideas.well. protected” campaign. If necessary,<br />

serv.ip can draw on about 60 freelance staff. The total budget allocated for serv.ip<br />

amounts to around € 3.5 mio p.a.<br />

Although serv.ip is managed independently, the service is said to work in close<br />

collaboration with the Austrian PO and other institutions with a certain responsibiltiy<br />

for IPR, i.e. regional chambers of commerce, industrial associations, and technology<br />

centres as well as with the Patent Attorneys Association. Noteworthy is also the<br />

close geographical proximity to the Patent Office (both organisations reside in the<br />

same building) which is seen as an asset due to achievable synergy effects.<br />

Within the scope of the roadshow ideas.well.protected, serv.ip collaborates with a<br />

number of stakeholders in the Austrian innovation system. Among others, partners<br />

are national funding agencies (e.g., the Austria Wirtschafts Service GesmbH (aws)),<br />

ministries or regional funding agencies. Representatives of these organisations,<br />

most of them experienced experts in law, management and commercialisation, are<br />

to hold presentations at the roadshow regarding the importance of IPR and how<br />

their offerings can e.g. interlink with those of serv.ip.<br />

Modes of operation<br />

Patent database searches<br />

serv.ip is designed to be an entry point for enterprises, individual inventors or other<br />

parties interested to learn about the novelty and state of art of applications for<br />

registering subjects, to evaluate the current market situation and to estimate future<br />

market developments. The rationale to focus on patent database searches is<br />

primarily seen in avoidance of double research costs: According to serv.ip estimates,<br />

€ 150 mio. are saved each year in terms of redundant R&D.<br />

The patent search offered by serv.ip is available in two versions:<br />

� tailor-made searches (normal searches); and<br />

� a standardised product called “express searches” (“Expressrecherchen”).<br />

Tailor-made searches are especially designed for a particular user. The user can<br />

decide on a specific search strategy conducted in selected patent databases and/or<br />

libraries (i.e., the scope of the search). Since September 2004, serv.ip offers also a<br />

faster and much more targeted search method: the “express search”. Using this<br />

standardised product, the research focuses on the state of the art in the specified<br />

field or area providing an overview of the current (technical) situation, a market<br />

outlook and future potential in a comprehensive manner. The output of the<br />

product is a standardised report indicating the findings along the topics mentioned<br />

before. Using the express search product, the results are made available within four<br />

weeks at the latest and cost either € 1,320.- (simple express search results without<br />

documented expert opinion) or € 1,716 (with documented expert opinion)<br />

(Austrian VAT included).

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