Benchmarking National - PRO INNO Europe
Benchmarking National - PRO INNO Europe
Benchmarking National - PRO INNO Europe
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the start of the support and the actual patent filing, (iii) the indicator is only<br />
recorded sporadically (e.g., within the scope of evaluations), and (iv) if values are<br />
collected, but they do not reflect the full picture of support given because they<br />
show only a snapshot based on a sample of beneficiaries interviewed.<br />
Furthermore, practically all service providers interviewed, including those who did<br />
make use of the indicator “patents filed with support from the service” as well as<br />
those who did not, were extremely hesitant in acknowledging the practicability<br />
and usefulness of the indicator as a performance measure. It has to be recalled<br />
from the discussion in previous sections that a patent can be a double-edged<br />
sword: It may be a useful tool to exploit and protect the IP of a firm, but it could<br />
also prove harmful, e.g., if an SME has not the means to defend the patent in court.<br />
It has subsequently also been shown that the decision-making process to patent or<br />
not to patent is complex and must take into account the business context of the<br />
company and the many alternatives to patenting.<br />
This opens up one of two problem dimensions for using the patent-filed indicator<br />
alone for gauging performance: First, it could exert pressure on a service to push<br />
all its customers to go for patents, even when it is actually clear to the service<br />
operating staff that patenting would not be in the best interest for a particular<br />
supported company. And, second, even if one assumes that patenting would at<br />
least not harm the company directly, given the cost situation, an SMEs is likely to<br />
benefit from patenting only in two cases: in a business environment where<br />
patenting starts to become prevalent, and if the invention (and the business model<br />
behind it) has true and rather high commercial value:<br />
“In general, I would not recommend an SME to patent except for two cases:<br />
First, if the competitors start patenting because at some point later in the future,<br />
if one does not react to it, one will be basically patented out of business; and<br />
second, if the invention is really great and commercially promising – and by that<br />
I mean really great” (Patent attorney). 15<br />
Graph 15 Indicators used for measuring the outcome of the services,<br />
percentage of services<br />
User satisfaction<br />
No. of patents filed with support from this service<br />
No. of patents filed by SMEs with support from this service<br />
Other outcome indicators<br />
No. of patents granted to SMEs with support from this service<br />
No. of other IP rights registered<br />
No. of patents granted to SMEs with support from this service<br />
No. of other IP rights registered b SMEs<br />
IPR exploitation: achieved turnover from IPR trade<br />
Default rates (e.g., for bank guarantees)<br />
5<br />
6<br />
9<br />
15 The situation in which a patent is introduced into an industry which has been hitherto not been affected by<br />
patenting, is currently analysed in research under the tem “patent shock”. The basic model would assume that once<br />
an important patent is introduced into an otherwise IPR-void industry competitors have to pick up on this and start<br />
patenting, too. This creates a loop of patenting activities which may eventually lead to a point where patenting is so<br />
dominant that the sheer number of patents (a so-called patent thicket) in that industry is likely to decreases<br />
everyone’s freedom to operate and hence inhibits also innovation activities (see Walter & Moehrle, 2007).<br />
17<br />
15<br />
22<br />
22<br />
26<br />
32<br />
51<br />
0 10 20 30 40 50 60<br />
%<br />
69<br />
TOWARDS GOOD PRACTICES – THE REAL WORLD OF IPR SUPPORT SERVICES