29.01.2013 Views

Benchmarking National - PRO INNO Europe

Benchmarking National - PRO INNO Europe

Benchmarking National - PRO INNO Europe

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

the start of the support and the actual patent filing, (iii) the indicator is only<br />

recorded sporadically (e.g., within the scope of evaluations), and (iv) if values are<br />

collected, but they do not reflect the full picture of support given because they<br />

show only a snapshot based on a sample of beneficiaries interviewed.<br />

Furthermore, practically all service providers interviewed, including those who did<br />

make use of the indicator “patents filed with support from the service” as well as<br />

those who did not, were extremely hesitant in acknowledging the practicability<br />

and usefulness of the indicator as a performance measure. It has to be recalled<br />

from the discussion in previous sections that a patent can be a double-edged<br />

sword: It may be a useful tool to exploit and protect the IP of a firm, but it could<br />

also prove harmful, e.g., if an SME has not the means to defend the patent in court.<br />

It has subsequently also been shown that the decision-making process to patent or<br />

not to patent is complex and must take into account the business context of the<br />

company and the many alternatives to patenting.<br />

This opens up one of two problem dimensions for using the patent-filed indicator<br />

alone for gauging performance: First, it could exert pressure on a service to push<br />

all its customers to go for patents, even when it is actually clear to the service<br />

operating staff that patenting would not be in the best interest for a particular<br />

supported company. And, second, even if one assumes that patenting would at<br />

least not harm the company directly, given the cost situation, an SMEs is likely to<br />

benefit from patenting only in two cases: in a business environment where<br />

patenting starts to become prevalent, and if the invention (and the business model<br />

behind it) has true and rather high commercial value:<br />

“In general, I would not recommend an SME to patent except for two cases:<br />

First, if the competitors start patenting because at some point later in the future,<br />

if one does not react to it, one will be basically patented out of business; and<br />

second, if the invention is really great and commercially promising – and by that<br />

I mean really great” (Patent attorney). 15<br />

Graph 15 Indicators used for measuring the outcome of the services,<br />

percentage of services<br />

User satisfaction<br />

No. of patents filed with support from this service<br />

No. of patents filed by SMEs with support from this service<br />

Other outcome indicators<br />

No. of patents granted to SMEs with support from this service<br />

No. of other IP rights registered<br />

No. of patents granted to SMEs with support from this service<br />

No. of other IP rights registered b SMEs<br />

IPR exploitation: achieved turnover from IPR trade<br />

Default rates (e.g., for bank guarantees)<br />

5<br />

6<br />

9<br />

15 The situation in which a patent is introduced into an industry which has been hitherto not been affected by<br />

patenting, is currently analysed in research under the tem “patent shock”. The basic model would assume that once<br />

an important patent is introduced into an otherwise IPR-void industry competitors have to pick up on this and start<br />

patenting, too. This creates a loop of patenting activities which may eventually lead to a point where patenting is so<br />

dominant that the sheer number of patents (a so-called patent thicket) in that industry is likely to decreases<br />

everyone’s freedom to operate and hence inhibits also innovation activities (see Walter & Moehrle, 2007).<br />

17<br />

15<br />

22<br />

22<br />

26<br />

32<br />

51<br />

0 10 20 30 40 50 60<br />

%<br />

69<br />

TOWARDS GOOD PRACTICES – THE REAL WORLD OF IPR SUPPORT SERVICES

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!