Benchmarking National - PRO INNO Europe

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204 BENCHMARKING NATIONAL AND REGIONAL SUPPORT SERVICES FOR SMES IN THE FIELD OF INTELLECTUAL AND INDUSTRIAL PROPERTY they can be interpreted as an incentive for the staff (and as a performance measure). However, there are also a number of challenges arising: � Resource constraints; � Low profile among SMEs; � The focus on patents and on initial IPR development (registration, etc.) mostly leaves other important areas of IPR support out of the picture; � Governance: No in-depth evaluations or other quality assurance mechanisms are implemented (though it should be noted that Enterprise Ireland undertakes periodic reviews of its support schemes and is currently examining all schemes in relation to new rules on state aids issued in 2006.); � Ambiguous performance: Only a small number of financially supported SMEs. The IPU is at the moment confronted with another important problem: as of January 2007, two IPU staff members have left Enterprise Ireland and the service is now being operated by a single staff member. No decision has yet been taken on providing replacement personnel for the Unit.
10. The VIVACE Programme Country: Hungary Original title: VIVACE Programme (Vállalkozói Iparjogvédelmi Versenyképességet Alapozó Cselekvési Program) Target group: SMEs only Coverage: National X (Pro-active) awareness raising measures/Public Relations Information Provision Services Category*: X Training Customized in-depth consulting and advisory services/ points Finance & Legal Framework *classification system defined by the Austrian Institute for SME Research 10.1 The VIVACE Programme in a nutshell The VIVACE programme is an example of a programme working in the context of a country in Eastern Europe (EE). Countries in EE are likely to have to deal with less historic burdens than their counterparts in Western Europe, which means that they can thus take a fresh approach towards the design of IPR services without paying too much attention to long-established institutional set-ups. On the other hand, IPR services in EE have to take the specific phase of economic development of that region into account. The VIVACE programme shows ways of how these challenges can be tackled and is especially active in the domain of awareness raising. The programme also covers a range of preparatory actions needed to introduce “higher level” IPR support services, some of which have already been implemented. The VIVACE programme, meaning “Action Plan Promoting Industrial Property Competitiveness of Entrepreneurs” is a scheme set up and operated by the Hungarian Patent Office (HPO) aiming to foster the awareness of the intellectual property system and the development of an industrial property culture within small and medium-sized enterprises. One of the major objectives of the VIVACE programme is to promote the understanding and use of IP to increase the innovativeness and competitiveness of Hungarian SMEs in a national as well as international context. Organised in co-operation with national and regional partners (the so-called “VIVACE group”), awareness raising measures are offered to a broad public audience, special training sessions and courses on IPRs are held to give SMEs an idea how to manage their IPRs and to keep all interested parties up-to-date with the latest information and developments in the IPR world. Flanking measures, i.e. financial subsidies and economical incentives, have been implemented at various levels. Furthermore, VIVACE promotes all efforts aiming at the reduction of the costs of acquiring and maintaining IPRs. VIVACE’s mission objectives are three-fold: � Creating awareness for the importance of development of IP knowledge through information services and education; � Development of user-friendly IP services; � Availability of economical (financial and/or tax based) incentives to support SMEs and entrepreneurs. From the beginning, VIVACE has set up clear target figures: The programme aims to reach at least 10 % of all SMEs in Hungary29 with its service pool. Other operative aims, i.e., an increased number of patent filings or enhanced licensing activity, have been set, too. No restrictions are in 29 Around 900.000 enterprises were based in Hungary by the end of 2003; almost 99.9% of them were SMEs. 205 ANNEX I – CASE STUDIES
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PRO INNO Europe paper N° 4 BENCHMA
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PRO INNO Europe The innovation poli
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Contents Executive Summary 9 1 Intr
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4. Case Study: Innovation by patent
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Executive Summary Background 1. The
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under all circumstances), but rathe
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overall policy level, which primari
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the fact that the business perspect
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and evaluation). Hence, there is a
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20 BENCHMARKING NATIONAL AND REGION
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3 SMEs in the IPR world 3.1 SMEs an
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amount of time (mostly up to 20 yea
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In contrast to arrangements for pat
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3.3 Usage Patterns of IP protection
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industries of the ICT sector. These
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In a study conducted by Kingston (K
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Care must be taken that statements
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The first step to ensure that IP ma
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The patent troll as an SME-affine e
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7. References Abbot, A. (2006): Pat
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http://www.european-inventor.org/pd
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ANNEX I - CASE STUDIES The case stu
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Table 10 Overview of public availab
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Nr. B* Country Title of the Service
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European Commission Benchmarking na
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ISBN 978-92-79-06926-0 NB-AX-07-004
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