Benchmarking National - PRO INNO Europe

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248 BENCHMARKING NATIONAL AND REGIONAL SUPPORT SERVICES FOR SMES IN THE FIELD OF INTELLECTUAL AND INDUSTRIAL <strong>PRO</strong>PERTY field of IPRs in co-operation with relevant IP stakeholders and players in the innovation system. Besides the above mentioned website there are also other information services offered, including library and online services. The DKPTO provides a variety of commercial services related to IPR which include searches in different databases on patents, trade marks and designs and technical surveillances and profile analyses. In addition, various courses with different focal points regarding IPR are offered to external interested parties. According to the service provider, commercial activities are mostly used by larger, foreign enterprises to support them when filing a patent. Smaller indigenous companies, by contrast, use services free of charge more frequently. The DKPTO does not have an explicit service focus on SMEs but pays special attention to the needs of small enterprises. The services are offered to companies of all sizes and cover all phases of IPR usage. No restrictions are in place for certain industries or technology fields. Experts noted tough that companies from the pharmaceutical sector can generally be considered as the majority of the overall service users. The service is offered on a national level; most of the information activities, however, are carried out on a regional basis Background and resources Established in 1894 and based in Taastrup, close to Copenhagen, the DKPTO is a public agency operated under the Ministry of Economic and Business Affairs. In addition to the granting of patents, trade marks and utility models, the DKPTO assists companies by offering know-how and guidance through the different phases of an innovation process, information services, including a library, awareness programmes and online services combined with individual consulting on a company’s strategy regarding IPR (IP Management). In order to catch up with the latest developments in the IPR world, all service offerings and concepts are updated on a regular basis to maintain the high quality programme. The DKPTO is active on an international level but also experienced in national and regional cooperation projects. In this manner, the DKPTO works in close collaboration with other public authorities (e.g. technology information centres (TICs)) and co-operates, mostly project-based, with the private sector. Aiming to foster partnerships with educational bodies, the DKPTO also co-operates e.g. with the Danish Technological Institute promoting the “Entrepreneur-apprentice” and seeks to set up collaboration work with a business school to create an IP research environment to analyse the background behind IP activities in general. Referral activities by the DKPTO to such authorities or institutions are likely to occur. In this context, a feasibility study on the establishment of a Joint Nordic patent authority under the PCT (Patent Cooperation Treaty) has been carried out in 2004. The study aimed to show how a cooperation model between patent offices and other IPR related stakeholders in individual Nordic countries could serve to promote local frameworks. Based on this feasibility study, another study was carried out to discuss detailed proposals for an enhanced Nordic cooperation in the patent field, including the establishment of a Nordic Patent Institute (NPI). However, negotiations on this matter are still ongoing. The Nordic Patent Institute aims to be operative from January 2008 on. By the end of 2006, the co-operation platform consisted of the patent offices in Denmark, Iceland and Norway. Around 270 employees operate the DKPTO. The staff consists of highly experienced industry or technology experts trained in IPR and related issues: almost 100 are solely responsible for patent examinations, around 50 possess a legal background and 30 are trade mark specialists. The DKPTO sees itself as a market-oriented service provider and business partner. In this light, it should be emphasised that the DKPTO is not funded or subsidized by the government but self-financed from its revenues and expenditures generated from operating its services and through its own consulting activities. In 2004, the total income of the DKPTO was approximately
€ 22.8 mio (DKK 169 mio); total expenditure was around € 19.8 mio (DKK 147.4 mio). Net profits for 2004 amounted to € 2.4 mio (DKK 18.1 mio). Considering the large service portfolio offered by the DKPTO, service experts state that there are no crowding out effects visible with respect to private service providers. In this light, some experts argue that the DKPTO offers only support in IPR issues, i.e. searches and analyses, but leaves it up to the companies to make assessments out of it. This assures, as experts note, no conflict of interest between being a service provider and public authority at the same time. Regarding marketing activities, a national and international information infrastructure was set up to disseminate information on the service offerings. Personal recommendations and word-of-mouth marketing is considered as on of the most important public relations tools. Furthermore, the service is marketed at conferences, industry fairs, through newsletters and via direct mail. As service experts note, the DKPTO is well aware of the importance of meeting people face-to-face to get to know the needs and wants of the various businesses. Modes of operation The service portfolio offered by the DKPTO includes: 35 � Organisation of awareness raising measures and initiatives (i.e. talking at conferences, holding lectures); � Diagnostic and valuation tools, i.e. searches on patents, trade marks and designs, technical surveillances and profile analyses; using surveillance methods; � Training sessions and seminars to discuss IPR issues and IP policy; � Legal and other assistance in licensing negotiations. During the last years, the DKPTO participated in a number of events, i.e. the HI Fair (Scandinavia’s largest trade fair), and initiatives with the regional business service centres to promote innovation, R&D and IPR issues. Together with the information services and training courses, these measures formulate important pillars of the service offerings by the DKPTO. In the following, the online and software based services and training courses are described more in detail and will also be discussed further in the user survey. Online services and software tools PVSonline is the internet service provided by the DKPTO. This service allows electronic access by subscription to legal rights databases and offers the possibility to search in patents, utility models, designs and trade marks. The search is free of charge and covers a large number of IPR databases. Moreover, an e-filing system is offered which accepts online filings of trade marks. Registration and payment (by credit card) can be made directly through the website. In this context, some service experts agree that online patent screening requires certain know-how regarding IP. It has been noticed quite often that companies turned to the DKPTO for help because they experienced problems with conducting the online-research process on their own. In addition, the DKPTO developed a patent watch system, IPsurvey. Through this surveillance system, the user is allowed to monitor patent information by setting up a search profile covering the technology areas in which he/she is interested. In his personal watch database, the users can track relevant patent applications. The service is updated regularly with new references. The annual cost of IPsurvey is about € 2,700 (VAT not included). Besides the online available information service, the software tool IPscore® (Version 2.0 by the end of 2006) is offered which provides a thorough evaluation of patents and technological development projects. IPscore® focuses on five categories (legal status, technology, market conditions, finance and strategy) and walks the 35 See also: www.dkpto.dk 249 ANNEX I – CASE STUDIES
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PRO INNO Europe paper N° 4 BENCHMA
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PRO INNO Europe The innovation poli
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Contents Executive Summary 9 1 Intr
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4. Case Study: Innovation by patent
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Executive Summary Background 1. The
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under all circumstances), but rathe
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overall policy level, which primari
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the fact that the business perspect
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and evaluation). Hence, there is a
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20 BENCHMARKING NATIONAL AND REGION
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3 SMEs in the IPR world 3.1 SMEs an
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amount of time (mostly up to 20 yea
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In contrast to arrangements for pat
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3.3 Usage Patterns of IP protection
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industries of the ICT sector. These
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In a study conducted by Kingston (K
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Care must be taken that statements
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The first step to ensure that IP ma
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The patent troll as an SME-affine e
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7. References Abbot, A. (2006): Pat
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http://www.european-inventor.org/pd
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Page 285: European Commission Benchmarking na
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