Benchmarking National - PRO INNO Europe
Benchmarking National - PRO INNO Europe
Benchmarking National - PRO INNO Europe
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66<br />
BENCHMARKING NATIONAL AND REGIONAL SUPPORT SERVICES FOR SMES IN THE FIELD OF INTELLECTUAL AND INDUSTRIAL <strong>PRO</strong>PERTY<br />
As a matter of fact, anecdotal evidence suggests that the tight market for<br />
knowledgeable IPR experts is indeed a limiting factor for expanding the service<br />
offerings:<br />
“Maintaining knowledgeable staff has proven difficult.” (service provider 1)<br />
“We are faced with a lack of skilled and multilingual staff.” (service provider 2)<br />
“[We have] difficulty of retaining staff at regional level; the salaries are not<br />
attractive.” (service provider 3)<br />
“One of the greatest benefits we had [from using this service] was to note that<br />
there are indeed very few knowledge people – and to learn to live with that.”<br />
(SME user of an IPR support service)<br />
The statement made by the third service provider has an implication arising from<br />
the lack of human resources: It will not likely be possible to offer high quality IPR<br />
support services to SMEs in each and every regional outlet or locality. However, this<br />
might not pose a big problem, as spatial distance is considered to be the least<br />
important quality factor for an IPR support service by the user base. Again, this<br />
result regarding less importance for spatial distance holds for almost all services<br />
analysed – probably because there is not an every day need for such measures, and<br />
if such a need arises SMEs are willing to travel a reasonable distance.<br />
Against this background, it appears sensible to opt for a centralised approach: A<br />
nation-wide offering could pool knowledge and human resources at some main<br />
headquarter location, while regional outlets market the service and refer interested<br />
parties to the main unit. This could also have positive implications with regard to<br />
marketing and visibility.<br />
Graph 13 Key quality factors for the provision of IPR services, user<br />
perceptions according to relevance, service users in %, aggregated<br />
answers<br />
Competence of Staff<br />
Ease of access & identification<br />
Timely delivery<br />
Costs<br />
Individual contact<br />
Information on different IP strategies<br />
(”why/why notto patent”)<br />
Scope of service<br />
Administrative efforts<br />
Technical information (”how to patent”)<br />
Referal to & availability of other services in-house<br />
Referal to external services<br />
Spatial distance<br />
Source: Austrian Institute for SME Research, services considered = all (15); n = 630<br />
14<br />
29<br />
26<br />
44<br />
42<br />
40<br />
51<br />
49<br />
47<br />
31<br />
67<br />
67<br />
77<br />
35<br />
35<br />
25<br />
%<br />
0 10 20 30 40 50 60 70 80 90 100<br />
24<br />
31<br />
26<br />
33<br />
31<br />
17<br />
19<br />
high relevance medium relevance<br />
12