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Benchmarking National - PRO INNO Europe

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66<br />

BENCHMARKING NATIONAL AND REGIONAL SUPPORT SERVICES FOR SMES IN THE FIELD OF INTELLECTUAL AND INDUSTRIAL <strong>PRO</strong>PERTY<br />

As a matter of fact, anecdotal evidence suggests that the tight market for<br />

knowledgeable IPR experts is indeed a limiting factor for expanding the service<br />

offerings:<br />

“Maintaining knowledgeable staff has proven difficult.” (service provider 1)<br />

“We are faced with a lack of skilled and multilingual staff.” (service provider 2)<br />

“[We have] difficulty of retaining staff at regional level; the salaries are not<br />

attractive.” (service provider 3)<br />

“One of the greatest benefits we had [from using this service] was to note that<br />

there are indeed very few knowledge people – and to learn to live with that.”<br />

(SME user of an IPR support service)<br />

The statement made by the third service provider has an implication arising from<br />

the lack of human resources: It will not likely be possible to offer high quality IPR<br />

support services to SMEs in each and every regional outlet or locality. However, this<br />

might not pose a big problem, as spatial distance is considered to be the least<br />

important quality factor for an IPR support service by the user base. Again, this<br />

result regarding less importance for spatial distance holds for almost all services<br />

analysed – probably because there is not an every day need for such measures, and<br />

if such a need arises SMEs are willing to travel a reasonable distance.<br />

Against this background, it appears sensible to opt for a centralised approach: A<br />

nation-wide offering could pool knowledge and human resources at some main<br />

headquarter location, while regional outlets market the service and refer interested<br />

parties to the main unit. This could also have positive implications with regard to<br />

marketing and visibility.<br />

Graph 13 Key quality factors for the provision of IPR services, user<br />

perceptions according to relevance, service users in %, aggregated<br />

answers<br />

Competence of Staff<br />

Ease of access & identification<br />

Timely delivery<br />

Costs<br />

Individual contact<br />

Information on different IP strategies<br />

(”why/why notto patent”)<br />

Scope of service<br />

Administrative efforts<br />

Technical information (”how to patent”)<br />

Referal to & availability of other services in-house<br />

Referal to external services<br />

Spatial distance<br />

Source: Austrian Institute for SME Research, services considered = all (15); n = 630<br />

14<br />

29<br />

26<br />

44<br />

42<br />

40<br />

51<br />

49<br />

47<br />

31<br />

67<br />

67<br />

77<br />

35<br />

35<br />

25<br />

%<br />

0 10 20 30 40 50 60 70 80 90 100<br />

24<br />

31<br />

26<br />

33<br />

31<br />

17<br />

19<br />

high relevance medium relevance<br />

12

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