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Benchmarking National - PRO INNO Europe

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Like with other services analysed in the scope of the underlying study, service users<br />

seem to be highly innovative: Around 53 % of the service users introduced new or<br />

significantly improved products onto the market between 2003 and 2005, 45 %<br />

were able to introduce process innovations in the same time frame. However, only<br />

a few service users conducted intramural R&D, compared to other users of IPR<br />

support measures. It seems that classical R&D plays a less important role within the<br />

surveyed companies which is also emphasised by a relative low percentage of staff<br />

engaged in R&D (17 % on average). This may be seen as a first indication that<br />

SEGAPI users may stem from Low- and Medium Tech (LMT) industries, and one<br />

could ascertain that they would thus focus more on incremental innovation than<br />

radical ones; following this reasoning one might suspect that patents play less of a<br />

role in the SEGAPI context – a hypothesis which is substantiated further (see<br />

below).<br />

SEGAPI patent promotion users utilise most frequently the services offered by<br />

regional agencies. As one may guess, the used regional support was most likely<br />

SEGAPI itself (see Graph 137). On the other hand and very surprising, no client<br />

made use of any support from patent attorneys or external consultants. This seems,<br />

at first sight, surprising as external consultants are often largely involved in the<br />

programme (e.g., to execute patent searches) and should be thus visible to the<br />

enterprises. However, the statements received by the respondents imply that many<br />

of the surveyed enterprises view SEGAPI as the service providing institution.<br />

As regards factors hampering innovation activities, the users complained mostly<br />

about high innovation costs (for 68 % of high and for further 19 % of medium<br />

relevance), economic risks (for 40 % of high and 30 % of medium relevance) and<br />

financial sources associated with innovation projects (for 34 % of high and 13 % of<br />

medium relevance) (see Graph 138). By contrast, the lack of qualified personnel,<br />

regulations and standards, client responsiveness or organisational issues are<br />

considered less important. These findings are also in line with those from other<br />

services analysed in the scope of the underlying benchmarking study.<br />

Regarding the methods of IPR-protection, most users (92 %) registered trade marks<br />

between 2003 and 2005 followed by filings for patents (32 %); around 26 %<br />

already had a patent granted or valid in that time period (see Graph 139).<br />

Interestingly, informal protection methods are not so much on the agenda of<br />

SEGAPI users – at least not consciously. The high share of trade marks indicates, in<br />

line with the rather low R&D activities, that the companies may be indeed less<br />

technology oriented. According to the service provider, most of the surveyed<br />

Graph 139 SEGAPI Promotion of Industrial Property–IP protection methods<br />

employed by service users, 2003 to 2005, percentage of<br />

respondents*)<br />

%<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

32<br />

Patents filed<br />

26<br />

Patents valid<br />

and/or granted<br />

17<br />

Design patterns<br />

and/or utility<br />

models<br />

92<br />

Trademarks<br />

*) multiple answers allowed. Source: User Survey, n = 53<br />

8 2<br />

8<br />

Copyrights<br />

Defensive<br />

Publishing<br />

Trade<br />

secrets/secrecy<br />

agreements<br />

Design<br />

complexity<br />

Lead-time<br />

advantage<br />

No deliberate<br />

IPR strategy<br />

241<br />

ANNEX I – CASE STUDIES

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