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Brechas de calidad en el servicio.

Brechas de calidad en el servicio.

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Servicio <strong>de</strong>seado<br />

Zona <strong>de</strong><br />

tolerancia<br />

Servicio a<strong>de</strong>cuado<br />

Brecha <strong>de</strong>l cli<strong>en</strong>te<br />

Quizás <strong>el</strong> punto más importante <strong>de</strong>l mo<strong>de</strong>lo <strong>de</strong> brechas es, precisam<strong>en</strong>te, lo<br />

r<strong>el</strong>acionado con las expectativas<br />

La zona <strong>de</strong> tolerancia es <strong>el</strong> intervalo<br />

<strong>de</strong>ntro <strong>de</strong>l cual los cli<strong>en</strong>tes no<br />

adviert<strong>en</strong> particularm<strong>en</strong>te <strong>el</strong><br />

<strong>de</strong>sempeño <strong>de</strong>l <strong>servicio</strong>

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