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Tanamedrove sazogadoeba - Center for Social Sciences

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interesi.<br />

aseTi abstraqcia SesaZlebobas aZlevda mkvlevars moexdina kodis simboluri<br />

struqturis ageba analitikurad damoukidebeli gziT. mxolod aseTi rekonstruqciis<br />

Semdeg aris SesaZlebeli drouli procesebis gamovlena, romelic<br />

SeiniSneba mniSvnelobis winaswar dadgenili <strong>for</strong>mebis CarCoebSi.<br />

magaliTad, roland bartis esse WidaobasTan dakavSirebiT ar niSnavs imas,<br />

rom semiotika aqtualuria mxolod egzotikis Sesaswavlad, romelic scildeba<br />

Cveulebrivi socialuri cxovrebis farglebs. barts surs, rom am analizs<br />

socialuri semiotikis paradigmuli saxe mieniWos. bartisTvis “Widaoba ar aris<br />

sporti, aramed sanaxaoba”. is ambobs, rom qmedeba aq kulturis struqturiT aris<br />

ganpirobebuli, Widaobis yureba ar gvainteresebs rogorc mimdinare cvalebadi<br />

konstruqti. rogorc enas aniWeben upiratesobas da ara laparaks, Widaoba unda<br />

ganixilebodes rogorc teqsti. am kuTxiT igi ar warmoadgens motivirebul<br />

qmedebas, aramed aris raRac dawerili, dramatuli nawarmoebi, romelic sruldeba.<br />

is exeba ara SezRudvebs am situaciaSi, aramed mniSvnelobebs, romlebic<br />

miRebul iqna didi xnis winaT, is mocemulobebi, romlebic moWidaveebma unda<br />

aiTvison imisaTvis, rom Semdeg "warmoadginon”.<br />

moTamaSeebi warmoadgenen niSnebs da ara pirovnebebs. Cven unda SeviswavloT<br />

ara maTi urTierToba, aramed maTi auditoria, sxva moTamaSeebi, romlebic<br />

ganisazRvrebian rogorc socialuri teqstis erTad Tavmoyrili mniSvnelobebis<br />

"mkiTxvelebi”. matCis Sedegebi am SemTxvevaSi araaqtualuria, imdenad ramdenadac<br />

Widaoba unda ganixilebodes ara rogorc movlena droSi, aramed<br />

rogorc mniSvnelobis maRal doneze struqturirebuli sistemis warmodgena.<br />

Sedegi winaswar gansazRvrulia, ramdenadac moWidaveebi arian warmodgenis monawileebi,<br />

warmodgenisa, romelic ukve dawerilia. matCi gvevlineba kulturuli<br />

sferos gamoxatulebad da ara socialuri sistemis motivirebul qmedebad.<br />

sahlinis naSromi amerikul <strong>sazogadoeba</strong>Si saWmlis SerCevasTan dakavSirebiT<br />

aCvenebs, Tu rogor gamoiyeneba semiotikuri midgoma Cveulebrivi cxovrebiseuli<br />

aspeqtebis Seswavlisas. analitikuri avtonomia miiRweva konkretuli<br />

qcevisgan abstragirebis gziT kulturul sferoSi. abstragirebis Sedegad<br />

socialuri elementebi, mag., saWmelebi gadaiqceva “simbolur sistemaSi urTierTqmed<br />

elementebad” da maTi ganxilva SesaZlebeli xdeba rogorc teqsturi<br />

elementebis, ricxvebis socialur sistemaSi. sahlinis mixedviT, saWmlis<br />

“warmoeba aris kulturuli struqturis funqcionaluri momenti”. aseve mis<br />

esseSi vxvdebiT semiotikuri Teoriis ufro sistemur gamoyenebas, romelic<br />

ayalibebs niSnebis aralingvisturi sistemebis maorganizebel bazisur wesebs.<br />

niSnebis sanimuSo sistemebi, iseve rogorc sxva logikuri urTierTobebi<br />

organizebulia analogiur da antionomiur urTierTobebad: mag. cxenis<br />

mimarTeba ZaRlTan, adamianisa - ara adamianTan, Sinaganis - gareganTan, maRlis -<br />

dabalTan, maRali statusis - dabal statusTan. semiotika aRiarebs kulturis<br />

Sinagani struqturis kompleqsur Sida struqturas da gvTavazobs simboluri<br />

kodebis Rirebulebebze Tu ideologiebze dayvanis Tavidan asacileblad<br />

garkveul gzebs. es aris Teoriuli mcdeloba, romelsac rogorc wesi moyveba<br />

kulturuli Rirebulebebis dayvana socialuri sistemebis meqanisturi<br />

Semadgeneli elementebis ganzogadoebamde. Tumca, amave dros, semiotikis Sinagan<br />

da <strong>for</strong>malur fokus warmoadgens misi ukiduresi kulturalizmi. kulturuli<br />

struqturebi ara mxolod in<strong>for</strong>macias aZleven socialur nimuSebs, aramed<br />

gansazRvraven kidevac maT. sahlini wers, rom “maqsimalizaciis cnobili logika”<br />

- kapitalisturi sazogadoebebis mogebis ZiriTadi principi — “mxolod<br />

gancxadebuli saxea sxva mizezebisa”, raSic igulisxmeba kulturuli faqtorebi.<br />

sahlinis mixedviT, amerikul <strong>sazogadoeba</strong>sa da kulturas Soris produqtiuli<br />

damokidebuleba rogorc erovnul aseve saerTaSoriso doneze “organizebulia<br />

im SefasebebiT Tu ra iWmeva da ra ar iWmeva”.<br />

socialuri sistemebis ekonomikur logikas aseve unda mieniWos analitikuri<br />

avtonomia. moxmareba ar aris mxolod kulturulad determinirebuli, iseve<br />

rogorc Widaobis matCebi araa mxolod simboluri movlena. aSkaraa, rom aseTi<br />

calmxrivi idealizmi rTuli SesanarCunebelia. rodesac, magaliTad, sahlini<br />

saubrobs xorcis mniSvnelobaze amerikul <strong>sazogadoeba</strong>Si, is eyrdonoba<br />

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